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Big Village Introduces New Features to Its Platform Audience Intelligence, Providing Advertisers and Agencies With a Deeper Understanding of Consumers While Simultaneously Enabling Real-Time Targeting
Big Village Introduces New Features to Its Platform Audience Intelligence, Providing Advertisers and Agencies With a Deeper Understanding of Consumers While Simultaneously Enabling Real-Time Targeting
New features include access to year-over-year trends, greater regional and demographic specificity, category-specific insights, and several hundred new segments
NEW YORK, Sept. 8, 2022 /PRNewswire/ -- Big Village, a global advertising, technology, and data company, is today announcing the introduction of new features to its Audience Intelligence platform, which offers rich first-party insights, data, and integrations that enable advertisers and agencies to develop audience targets, plan media for these segments across channels, and reach them in real-time. Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can't. While most planning platforms are built on segments that are first identified in primary research and subsequently mapped to the digital ecosystem, Audience Intelligence segments are curated directly from the digital ecosystem. Bridging the gap improves precision and marketing ROI.
Big Village Introduces New Features to Its Platform Audience Intelligence, Offering a Deeper Understanding of Consumers
Tweet thisIn a time where every ad dollar spent is carefully calculated, Big Village is launching new features to its Audience Intelligence platform that enables segments to be targeted in real-time on a number of different platforms, including its own proprietary publisher network, EMX by Big Village, as well as external platforms such as paid social, other publisher networks and DMPs.
"Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. But advertising campaigns often do not reach who they are supposed to," said Andy Davidson, SVP Data & Strategy for Big Village. "We have built Audience Intelligence to be a fully integrated and holistic planning and activation platform where advertisers can easily leverage carefully curated segments that fit each individual need of campaigns. Knowing the demand on the industry to target audiences effectively and provide personalized and relevant ads, we are continuing to update and expand on our offerings."
Additional new features being implemented to Big Village's Audience Intelligence platform include:
- Year-over-year trends
- Greater regional and demographic specificity
- Several hundred new segments, including educational segments designed to help colleges, universities and other institutions of higher learning drive enrollment, political segments designed for the 2022 election season, and retail and consumer product segments designed to help reach buyers of specific goods and frequenters of specific retailers
- Rotating insight on political sentiments, consumer confidence and category specific trends on brands, needs and behaviors
Big Village first introduced Audience Intelligence in 2021. The platform leverages consumer media behaviors across linear TV, CTV (Connected TV), print, radio, digital, social, and podcasts, including content preferences, day parts, digital habits, demographics, and psychographics. Additional integrations with rich first-party data sources enable users to view data through the lens of over 5,000 target segments and provides comprehensive insight into the demographic makeup of customers and prospects, including what they are watching, reading, listening to, and what they value and find interest in.
For more information on Big Village's products and solutions, please visit
Big Village is a global advertising, technology, and data company. Driven by our diverse group of experts, we provide a new way of working by bringing programmatic solutions, media, insights, and creative all under one roof. Big Village is headquartered in New York and has 12 offices across North America, Europe, and Australia. Find out more at big-village.com.
Contacts:
Big Village:
Laura Czaja, Director, Corporate Communications
[email protected]
SOURCE Big Village
New features include access to year-over-year trends, greater regional and demographic specificity, category-specific insights, and several hundred new segments
新功能包括获取同比趋势、更大的区域和人口特殊性、特定类别的洞察以及数百个新细分市场
NEW YORK, Sept. 8, 2022 /PRNewswire/ -- Big Village, a global advertising, technology, and data company, is today announcing the introduction of new features to its Audience Intelligence platform, which offers rich first-party insights, data, and integrations that enable advertisers and agencies to develop audience targets, plan media for these segments across channels, and reach them in real-time. Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can't. While most planning platforms are built on segments that are first identified in primary research and subsequently mapped to the digital ecosystem, Audience Intelligence segments are curated directly from the digital ecosystem. Bridging the gap improves precision and marketing ROI.
纽约,9月2022年8月美通社/--大村庄全球广告、技术和数据公司,今天宣布为其受众情报平台引入新功能,该平台提供丰富的第一方洞察、数据和集成,使广告商和代理商能够开发受众目标,跨渠道为这些细分市场规划媒体,并实时接触到他们。由于它的构建方式,受众智能为品牌和经纪公司提供了其他平台无法达到的精确度。大多数规划平台建立在最初的研究中首先确定的细分市场上,然后映射到数字生态系统中,而受众智能细分市场直接来自数字生态系统。缩小差距提高了精确度和营销ROI。
Big Village Introduces New Features to Its Platform Audience Intelligence, Offering a Deeper Understanding of Consumers
大村为其平台受众智能引入新功能,为消费者提供更深层次的理解
In a time where every ad dollar spent is carefully calculated, Big Village is launching new features to its Audience Intelligence platform that enables segments to be targeted in real-time on a number of different platforms, including its own proprietary publisher network, EMX by Big Village, as well as external platforms such as paid social, other publisher networks and DMPs.
在每一笔广告费用都经过仔细计算的时代,大村正在为其受众智能平台推出新功能,使其能够在多个不同的平台上实时瞄准细分市场,包括其自己的专有出版商网络EMX by Big Village,以及付费社交、其他出版商网络和DMP等外部平台。
"Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. But advertising campaigns often do not reach who they are supposed to," said Andy Davidson, SVP Data & Strategy for Big Village. "We have built Audience Intelligence to be a fully integrated and holistic planning and activation platform where advertisers can easily leverage carefully curated segments that fit each individual need of campaigns. Knowing the demand on the industry to target audiences effectively and provide personalized and relevant ads, we are continuing to update and expand on our offerings."
大村庄数据与战略高级副总裁安迪·戴维森表示:“在正确的时间、正确的地点成功地达到高潜在目标,是实现营销投资回报最大化的关键。但广告活动往往达不到预期的目标。”我们已经将受众情报打造成一个完全整合和整体的规划和激活平台,在这个平台上,广告商可以很容易地利用精心策划的细分市场,以满足每个活动的个人需求。了解到行业对有效定位受众并提供个性化和相关美国存托股份的需求,我们正在继续更新和扩大我们的产品。
Additional new features being implemented to Big Village's Audience Intelligence platform include:
大村的受众智能平台正在实施的其他新功能包括:
- Year-over-year trends
- Greater regional and demographic specificity
- Several hundred new segments, including educational segments designed to help colleges, universities and other institutions of higher learning drive enrollment, political segments designed for the 2022 election season, and retail and consumer product segments designed to help reach buyers of specific goods and frequenters of specific retailers
- Rotating insight on political sentiments, consumer confidence and category specific trends on brands, needs and behaviors
- 按年计算的趋势
- 更大的区域和人口特殊性
- 数百个新的细分市场,包括旨在帮助学院、大学和其他高等学府提高入学率的教育细分市场,为2022年选举季设计的政治细分市场,以及旨在帮助接触特定商品买家和特定零售商常客的零售和消费品细分市场
- 轮流洞察政治情绪、消费者信心和品牌、需求和行为的特定品类趋势
Big Village first introduced Audience Intelligence in 2021. The platform leverages consumer media behaviors across linear TV, CTV (Connected TV), print, radio, digital, social, and podcasts, including content preferences, day parts, digital habits, demographics, and psychographics. Additional integrations with rich first-party data sources enable users to view data through the lens of over 5,000 target segments and provides comprehensive insight into the demographic makeup of customers and prospects, including what they are watching, reading, listening to, and what they value and find interest in.
大村于2021年首次引入受众智能。该平台利用消费者在线性电视、有线电视(互联电视)、平面、广播、数字、社交和播客中的媒体行为,包括内容偏好、日常生活、数字习惯、人口统计和心理特征。与丰富的第一方数据源的额外集成使用户能够通过超过5,000个目标细分市场的镜头查看数据,并提供对客户和潜在客户的人口构成的全面洞察,包括他们正在观看、阅读、聆听的内容,以及他们重视和感兴趣的内容。
For more information on Big Village's products and solutions, please visit
有关大村的产品和解决方案的更多信息,请访问
Big Village is a global advertising, technology, and data company. Driven by our diverse group of experts, we provide a new way of working by bringing programmatic solutions, media, insights, and creative all under one roof. Big Village is headquartered in New York and has 12 offices across North America, Europe, and Australia. Find out more at big-village.com.
大村是一家全球性的广告、技术和数据公司。在我们多样化的专家团队的推动下,我们提供了一种新的工作方式,将程序化的解决方案、媒体、洞察力和创意都集中在一个屋檐下。大村总部设在纽约,在世界各地设有12个办事处北美、欧洲和澳大利亚。欲了解更多信息,请访问BIG-VILAAGe.com。
Contacts:
Big Village:
Laura Czaja, Director, Corporate Communications
[email protected]
联系人:
大村庄:
劳拉·查贾,董事,企业传播部
[受电子邮件保护]
SOURCE Big Village
源头大村
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moomoo是Moomoo Technologies Inc.公司提供的金融信息和交易应用程序。
在美国,moomoo上的投资产品和服务由Moomoo Financial Inc.提供,一家受美国证券交易委员会(SEC)监管的持牌主体。 Moomoo Financial Inc.是金融业监管局(FINRA)和证券投资者保护公司(SIPC)的成员。
在新加坡,moomoo上的投资产品和服务是通过Moomoo Financial Singapore Pte. Ltd.提供,该公司受新加坡金融管理局(MAS)监管(牌照号码︰CMS101000) ,持有资本市场服务牌照 (CMS) ,持有财务顾问豁免(Exempt Financial Adviser)资质。本内容未经新加坡金融管理局的审查。
在澳大利亚,moomoo上的金融产品和服务是通过Futu Securities (Australia) Ltd提供,该公司是受澳大利亚证券和投资委员会(ASIC)监管的澳大利亚金融服务许可机构(AFSL No. 224663)。请阅读并理解我们的《金融服务指南》、《条款与条件》、《隐私政策》和其他披露文件,这些文件可在我们的网站 https://www.moomoo.com/au中获取。
在加拿大,通过moomoo应用提供的仅限订单执行的券商服务由Moomoo Financial Canada Inc.提供,并受加拿大投资监管机构(CIRO)监管。
在马来西亚,moomoo上的投资产品和服务是通过Moomoo Securities Malaysia Sdn. Bhd. 提供,该公司受马来西亚证券监督委员会(SC)监管(牌照号码︰eCMSL/A0397/2024) ,持有资本市场服务牌照 (CMSL) 。本内容未经马来西亚证券监督委员会的审查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd., Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc.,和Moomoo Securities Malaysia Sdn. Bhd.是关联公司。
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