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Is cannabis a threat to alcohol sales? It's complicated but here's what the experts say
Is cannabis a threat to alcohol sales? It's complicated but here's what the experts say
With the U.S. legal cannabis industry on track to pull in upwards of $46 billion by 2026, many in the alcohol and beverage space are eyeing the cannabis industry as a unique opportunity to expand and reach new consumers although there are just as many who are ill at ease over the impact this could have on alcohol sales.
Alcohol Vs. Cannabis -- All Good
Roy Bingham, co-founder and CEO of BDSA said there's no need for anyone to worry, that coexistence is where it's at these days. BDSA is the leading provider of market research solutions for the global cannabinoid industry.
Today, more consumers are pairing cannabis with alcohol than ever before, especially when relaxing or hanging out with friends."
- Bingham said.
Consumption of cannabis by alcohol consumers is on the rise per BDSA's Consumer Insights data, but consumer attitudes also show that consumption occasions for alcohol and cannabis differ enough that the supposed threat to alcohol sales posed by legal cannabis is minor. The number of cannabis consumers who report co-consuming cannabis with certain types of alcohol has seen an appreciable rise.
We've also seen a rise in more unexpected use occasions as consumers branch out and use cannabis in new ways, such as while indulging in fine dining or working out. This shift offers a unique opportunity for brands to focus on innovation and create new products to meet these varied use occasions."
- Binghamtold Benzinga.
Additional BDSA insights show that cannabis and alcohol are doing just fine together:
The share of consumers in adult-use markets who report pairing cannabis with spirits or liquor rose from 12% in Spring 2018 to 22% in Spring 2022, while the share who report cannabis with cocktails doubled to total 20% in Spring 2022.
High energy social occasions such as bar nights, special events, and date nights present a lower risk of cannabis impact to alcohol sales, while consumption for health/wellness, creative endeavors, and certain outdoor activities are more often cannabis-specific.
Continued growth in the cannabis space will create opportunities for brands to produce products with targeted formulations designed to meet the varied needs and use occasions for consumers.
BDSA's newest wave of Consumer Insights data demonstrates that more than 50% of those surveyed in cannabis-legal states have consumed cannabis in the past six months. Diving deeper into the data clearly shows that the cannabis consumer base is knowledgeable, open to trying new product formats and willing to experiment with incorporating cannabis into more occasions throughout their lives.
In just a few short years, BDSA noted that attitudes towards cannabis across the country have shifted rapidly, with the share of those who have "bought in" to cannabis consumption skyrocketing while fewer and fewer report not being open to consuming cannabis.
Overall consumer participation is lower in medical markets, but BDSA data suggest that consumer participation is growing at a similar rate.
With the U.S. legal cannabis industry on track to pull in upwards of $46 billion by 2026, many in the alcohol and beverage space are eyeing the cannabis industry as a unique opportunity to expand and reach new consumers although there are just as many who are ill at ease over the impact this could have on alcohol sales.
随着美国合法大麻产业有望获得超过460亿美元的收入到2026年,酒类和饮料领域的许多人都将大麻行业视为扩大规模和接触新消费者的独特机会,尽管也有同样多的人对这可能对酒类销售产生的影响感到不安。
Alcohol Vs. Cannabis -- All Good
酒精VS。大麻--都很好
Roy Bingham, co-founder and CEO of BDSA said there's no need for anyone to worry, that coexistence is where it's at these days. BDSA is the leading provider of market research solutions for the global cannabinoid industry.
罗伊·宾厄姆BDSA的联合创始人兼首席执行官表示,任何人都没有必要担心,共存是目前的问题。BDSA是全球大麻素行业市场研究解决方案的领先供应商。
Today, more consumers are pairing cannabis with alcohol than ever before, especially when relaxing or hanging out with friends."
- Bingham said.
今天,比以往任何时候都更多的消费者将大麻和酒精搭配在一起,特别是在放松或与朋友一起出去玩的时候。
-宾厄姆说。
Consumption of cannabis by alcohol consumers is on the rise per BDSA's Consumer Insights data, but consumer attitudes also show that consumption occasions for alcohol and cannabis differ enough that the supposed threat to alcohol sales posed by legal cannabis is minor. The number of cannabis consumers who report co-consuming cannabis with certain types of alcohol has seen an appreciable rise.
根据BDSA的Consumer Insights数据,酒精消费者的大麻消费量正在上升,但消费者的态度也表明,酒精和大麻的消费场合差异足够大,以至于合法大麻对酒类销售造成的所谓威胁微乎其微。报告与某些类型的酒精共同消费大麻的大麻消费者的数量出现了明显的上升。
We've also seen a rise in more unexpected use occasions as consumers branch out and use cannabis in new ways, such as while indulging in fine dining or working out. This shift offers a unique opportunity for brands to focus on innovation and create new products to meet these varied use occasions."
- Binghamtold Benzinga.
我们也看到了更多意想不到的使用场合的增加,因为消费者扩大了范围,以新的方式使用大麻,例如在沉迷于精致的餐饮或锻炼时。这一转变为品牌提供了一个独特的机会,让它们专注于创新,创造新产品,以满足这些不同的使用场合。
- 宾厄姆告诉了本辛加。
Additional BDSA insights show that cannabis and alcohol are doing just fine together:
BDSA的更多见解表明,大麻和酒精在一起做得很好:
The share of consumers in adult-use markets who report pairing cannabis with spirits or liquor rose from 12% in Spring 2018 to 22% in Spring 2022, while the share who report cannabis with cocktails doubled to total 20% in Spring 2022.
在成人使用市场中,报告大麻与烈酒或烈酒搭配的消费者比例从2018年春季的12%上升到2022年春季的22%,而2022年春季报告大麻与鸡尾酒搭配的比例翻了一番,达到20%。
High energy social occasions such as bar nights, special events, and date nights present a lower risk of cannabis impact to alcohol sales, while consumption for health/wellness, creative endeavors, and certain outdoor activities are more often cannabis-specific.
高能量的社交场合,如酒吧之夜、特殊活动和约会之夜,大麻对酒类销售的影响风险较低,而健康/健康、创造性活动和某些户外活动的消费往往更多地是大麻特有的。
Continued growth in the cannabis space will create opportunities for brands to produce products with targeted formulations designed to meet the varied needs and use occasions for consumers.
大麻领域的持续增长将为品牌创造机会,生产具有针对性的配方产品,以满足消费者的各种需求和使用场合。
BDSA's newest wave of Consumer Insights data demonstrates that more than 50% of those surveyed in cannabis-legal states have consumed cannabis in the past six months. Diving deeper into the data clearly shows that the cannabis consumer base is knowledgeable, open to trying new product formats and willing to experiment with incorporating cannabis into more occasions throughout their lives.
BDSA的最新一波消费者洞察数据显示,在大麻合法州接受调查的人中,超过50%的人在过去六个月里消费过大麻。更深入地研究数据清楚地表明,大麻消费者基础是有知识的,愿意尝试新的产品模式,并愿意在一生中尝试将大麻纳入更多的场合。
In just a few short years, BDSA noted that attitudes towards cannabis across the country have shifted rapidly, with the share of those who have "bought in" to cannabis consumption skyrocketing while fewer and fewer report not being open to consuming cannabis.
在短短几年内BDSA指出,全国各地对大麻的态度迅速转变,那些“相信”大麻消费的人比例飙升,而报告不愿意消费大麻的人越来越少。
Overall consumer participation is lower in medical markets, but BDSA data suggest that consumer participation is growing at a similar rate.
医疗市场的总体消费者参与度较低,但BDSA的数据表明,消费者参与度正在以类似的速度增长。
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moomoo是Moomoo Technologies Inc.公司提供的金融信息和交易应用程序。
在美国,moomoo上的投资产品和服务由Moomoo Financial Inc.提供,一家受美国证券交易委员会(SEC)监管的持牌主体。 Moomoo Financial Inc.是金融业监管局(FINRA)和证券投资者保护公司(SIPC)的成员。
在新加坡,moomoo上的投资产品和服务是通过Moomoo Financial Singapore Pte. Ltd.提供,该公司受新加坡金融管理局(MAS)监管(牌照号码︰CMS101000) ,持有资本市场服务牌照 (CMS) ,持有财务顾问豁免(Exempt Financial Adviser)资质。本内容未经新加坡金融管理局的审查。
在澳大利亚,moomoo上的金融产品和服务是通过Futu Securities (Australia) Ltd提供,该公司是受澳大利亚证券和投资委员会(ASIC)监管的澳大利亚金融服务许可机构(AFSL No. 224663)。请阅读并理解我们的《金融服务指南》、《条款与条件》、《隐私政策》和其他披露文件,这些文件可在我们的网站 https://www.moomoo.com/au中获取。
在加拿大,通过moomoo应用提供的仅限订单执行的券商服务由Moomoo Financial Canada Inc.提供,并受加拿大投资监管机构(CIRO)监管。
在马来西亚,moomoo上的投资产品和服务是通过Moomoo Securities Malaysia Sdn. Bhd. 提供,该公司受马来西亚证券监督委员会(SC)监管(牌照号码︰eCMSL/A0397/2024) ,持有资本市场服务牌照 (CMSL) 。本内容未经马来西亚证券监督委员会的审查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd., Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc.,和Moomoo Securities Malaysia Sdn. Bhd.是关联公司。
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