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What Is The Price-to-Sales (P/S) Ratio?

Views 12452022.12.05

The price-to-sales ratio, often known as the P/S ratio, is a kind of valuation ratio that examines the relationship between the stock price of a firm and its total annual revenues. It is an indicator of the value that financial markets have placed on each dollar of one company’s sales or revenues.

Concept of Price-to-Sales (P/S) Ratio

The price-to-sales ratio, also known as the P/S ratio, is an important research and evaluation tool for analysts and investors. The ratio reveals the amount of money investors are ready to pay for each dollar of revenue. On a per-share basis, it may be determined by dividing the stock price by sales per share, or on a market capitalization basis, by dividing the company's market value by its total sales for a certain time (often twelve months). In certain circles, the P/S ratio is referred to as a sales or revenue multiple.

The P/S ratio, like any other ratio, is most useful when compared to similar businesses operating in the same market. A ratio that is much lower than the average may signal that the company is cheap, while a ratio that is significantly higher than the average may suggest that the stock is overvalued.

The typical 12-month period used for sales in the price-to-sale (P/S) ratio is generally the trailing 12 months. A forward P/S ratio is a price-to-sales ratio calculated based on an estimate of sales for the current year.

To calculate the P/S ratio, divide the current share price by the sales per share. This will give you the ratio. Simply entering the company's symbol into the search bar of any major financial website will get the current price of the stock. The formula for determining a company's sales per share is dividing the total sales for the period by the number of outstanding shares.


The P/S ratio does not take into consideration whether or not the firm earns any profits or whether or not it will ever generate any earnings. It might also be challenging to compare organizations that operate in various sectors. When it comes to converting sales into profits, for instance, businesses that create video games will have different skills than businesses that sell groceries, such as grocery merchants. Furthermore, P/S ratios ignore the state of a company's balance sheet and its debt. To put it another way, if two companies have the same P/S ratio but one has almost no debt, the less leveraged firm will be the more appealing investment.

The enterprise value-to-sales ratio, often known as the EV/Sales ratio, considers debt in contrast to the price-to-sales ratio, which does not. Debt and preferred shares are added to the market capitalization when calculating enterprise value, while cash is subtracted. It is often agreed that the EV/Sales ratio is preferable, although calculating it requires more steps and isn't always as easily accessible.

Why Is It Helpful for Investors to Look at the Price-to-Sales (P/S) Ratio?

A helpful instrument for research and appraisal, the price-to-sales ratio (P/S ratio) is also known as a sales or revenue multiple. The ratio reveals the amount of money investors are ready to part with for each dollar of revenue. The market cap to sales ratio is the ratio of a company's market capitalization to its sales during a certain time period (often a year), or the stock price to sales ratio is the reverse. The P/S ratio, like any other ratio, is very useful when comparing businesses operating in the same market. When compared to the market average, a ratio that is considerably lower than that may signal that the company is undervalued, while a ratio that is much higher than that may indicate that the stock is overvalued.

Restrictions of the Price-to-Sales Ratio

There are certain disadvantages associated with using the price-to-sales ratio. It might be challenging to compare firms operating in different industries due to factors such as the fact that the P/S ratio varies significantly from industry to industry. Since a firm near bankruptcy might report a low P/S ratio, the ratio does not distinguish leveraged from unleveraged businesses.

Additionally, the P/S ratio does not provide any data on the revenue or expenses of the firm. As a result, shareholders need to look at the P/S ratio in conjunction with other financial factors rather than simply looking at it on its own.

Moomoo trading app will provide investors with a comprehensive analysis of individual stocks, like capital, fundamental analysis, price-to-earnings (P/E), price-to-book (P/B), price-to-sales (P/S), and more. Sign up and download the moomoo app today to get free access to the latest stock market quotes.


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