Localiza Rent A Car SA engages in the car rental, fleet rental, and franchising business. It operates through the following segments: Car Rental, Fleet Rental, and Franchising. The Car Rental segment refers to car rentals in locations located inside and outside airports and for insurance stipulation and management of car claims for insurance companies. The Fleet Rental segment involves the management of fleet rentals to legal entities, through the subsidiaries Localiza Fleet and Car Rental Systems. The Franchising segment includes the management and granting of franchises in geographically defined markets, including he transfer of the necessary know-how to operate the business and licensing of the right to use the Localiza brand. The company was founded by Ant鬾io Cl醬dio Brand鉶 Resende, Fl醰io Brand鉶 Resende, Jos? Salim Mattar Jr., and Eug阯io Pacelli Mattar on May 17, 1973 and is headquartered in Belo Horizonte, Brazil.
Market： Pink Market