Deconstructing the Core of full Retail Ecology based on the Exhibition Hall of Gome Retail City
Original title: take the Gome retail city exhibition hall as the model to deconstruct the core source of the whole retail ecology: the network deconstructs the core of the whole retail ecology based on the Gome retail city exhibition hall. Since the beginning of this year, Gome's strategic layout of "home life" has been continuously deepened and upgraded. In the first half of the year, Gome Retail completed the digital upgrade of the online platform, and took "True Happiness" as the first main battlefield. in coordination with the closed-loop applications such as "dress up Home" and "Gome Housekeeping", Gome successfully positioned the five major tracks of home appliances, home decoration and home service. In the second half of the year, Gome Retail joined hands with Yatong to build a complete and integrated supply chain.
Gome full Retail Ecological aggregate Retail Kinetic Energy promotes and stimulates consumption vigor
This year is the first year of the 14th five-year Plan. The government clearly pointed out in the outline: "conforming to the trend of upgrading residents' consumption, combining the expansion of consumption with the improvement of people's quality of life, and promoting consumption towards green, healthy and safe development. We will steadily raise the consumption level of residents." In other words, no matter from the top-level policy design to the implementation of specific measures, the domestic large consumer industry gives full play to the dominant position of retail and makes efforts to promote the upgrading and upgrading of consumption from both supply and demand at the same time. The retail enterprises represented by Gome, adhering to the "user thinking, platform thinking, scientific and technological thinking, closed-loop thinking" as a service-oriented platform, will supply chain, logistics chain, data
From the opening of the supply chain to big data empowering Gome to seek a new retail ecological sharing platform
There is a saying in Sun Tzu's Art of War: "make a decision and move later, know what to stop and get something." Whether it is fighting a war or running an enterprise, we must first carry out careful planning and establish a clear strategic goal, and then go all out to sprint the goal. Recently, Gome retail has sent an important signal to the outside world through intensive strategic meetings, that is, Gome will open a new chapter of retail ecological sharing platform under the guidance of "home life" strategy. On October 18, the National Bureau of Statistics released consumption data for the first three quarters of this year. Retail sales of consumer goods totaled 31.8057 trillion yuan, an increase of 16.4% over the same period last year.
Deeply ploughing the whole Retail Ecological Gome to accelerate the Promotion of "Family Life" Strategy
With the extension and upgrading of Gome's "home life" strategy, Gome has created a professional and complete retail closed loop. Under this background, with the six platforms of "online, offline, supply chain, logistics, big data & Yunhe sharing" as the starting point, Gome will continue to accelerate the new progress of the "home life" strategy. Gome gave a new formula for solving the problem of "full retail". Recently, through the appointment of the new management, Gome retail has improved the closed-loop management structure of the six platforms and completed the prototype construction of the all-retail ecological platform. The "full retail" of Gome, which is evaluated by the industry, is version 3.0 of retail, which is also a follow-up to the traditional offline retail.
Layout of all-retail ecological sharing platform Gome's "Home Life" strategy acceleration
Recently, a number of economic data in the first three quarters of China have been released one after another, Guangming Daily wrote: "China's steady economic growth shows strong resilience." Throughout the world, China is the first major economy to recover from the impact of the epidemic. In the first three quarters of this year, thanks to the improvement of the industrial chain and the self-controllable ability of the supply chain, the relationship between supply and demand has remained stable. Under the background of accelerated economic recovery, Gome has put forward the goal of laying out an all-retail ecological sharing platform, and with the orderly landing of the "home life" strategy, it has laid a solid foundation for high-quality growth in the next three years. The layout of all-retail ecological Gome is strong as the country vigorously promotes self-research and innovation.
Gome Retail clearly defines the strategic route, rhythm, organizational structure, upgrading assets from "heavy" to "light".
According to the reporter's understanding, at the second internal lecture on the second phase of Gome's "home life" strategy recently, Gome founder Huang Guangyu, Gome holding Group CEO cuckoo and other major Gome executives clearly defined the goals and paths for the next stage, and carried out implementation path decomposition and work deployment. This time, Gome Retail also defined the new organizational structure and announced the appointments of senior executives from six platforms and industrial companies. Huang Guangyu said that Gome's retail strategy is clear and will focus on "retail + home service industry" to create six platforms and build a "all-retail ecological sharing platform". At present, Gome has entered "new thinking, new mode, new"
Gome's "Home Life" Strategy opens a New stage of Retail Ecological sharing
Recently, with the deepening of Gome's "Home Life" strategy, the momentum of Gome's strong development has been re-examined by the capital market. Gaobao Securities and Difeng Securities have upgraded Gome's retail rating one after another. In other words, institutions are optimistic about the development prospects of Gome, which also reflects the confidence of the market and investors in the new round of growth of Gome. The capital market is bullish one after another, so what on earth has Gome Retail done? Data show that Gome Retail has entered into a trusteeship framework agreement with its controlling shareholder Gome Management, which will exercise its "Gome Home" and "Anxun Logistics" from January 1, 2022 to December 31, 2024.
With the launch of new channels and strict selection of merchandise, can Gome "really happy" win by differentiation?
Gome "really Happy" App has found a new answer to the question of differentiation. At the recent revision and upgrade conference, "True Happy" App launched two new channels-"strict selection of Merchants" and "True selection of goods", the former screening and presenting high-quality merchants, while the latter based on self-made and buyers to present quality products. In an interview, Yan Jin, VP of Gome's True Happy selection, told Interface News that these two channels will be the main strategic goals for the future of True Happiness for at least 1-3 years. "We hope to differentiate the market with this, and get more customers and increase their stickiness. Basically, it can be thought of as the whole
随着大数据、 云计算、 物联网的兴起，移动终端的普及，信息技术正带领全球产业经济迈入产业互联网时代，创造全新的价值经济，“过去20年消费互联网的发展日新月异，不过目前已逐渐进入瓶颈阶段，未来20年将是产业互联网迅速发展的时代”，这一观点越来越得到互联网行业以及传统企业从业者的认可。2021年被称为产业互联网的春天。不仅行业内掀起一波上市高潮，零售业等传统企业也纷纷投身其中，以数字化变革为企业创造更