Zhihu's first-quarter revenue was 961 million yuan, with professional education accounting for more than 15% for the first time.

On the afternoon of June 12th, Sina Technology reported that Zhihu released its Q1 2024 performance report. According to the financial report, in Q1, Zhihu's total revenue was 961 million yuan, with paid reading business revenue of 450 million yuan, accounting for an increased share of 46.8%, and stable as the largest source of revenue; professional education revenue was 145 million yuan, a year-on-year increase of 35.9%, and the share exceeded 15% for the first time; marketing services revenue was 331 million yuan. In Q1, Zhihu's operational efficiency further improved, with gross profit increasing by 6.1% YoY to 544 million yuan, and gross margin rising from 51.5% in the same period last year to 56.6%.

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