Did Prada finally choose the right person?
Author | Cao Anxun Editor | Zhou Zhiyu. Prada, which caused a sensation on social media due to several celebrity endorsers' houses collapsing, attracts unprecedented attention from Chinese consumers because of the replacement of new brand ambassadors. On June 2nd, Prada announced Jia Ling as its brand ambassador. This decision made Chinese consumers exclaim "Finally the right person is chosen", and "It won't fail this time." Prada's selection of Jia Ling signifies a significant shift in its endorsement strategy. In recent years, after experiencing a series of celebrity endorsement failures, the brand's interest in internet celebrities has dropped sharply, and instead it favors positive public figures such as China's women's soccer team and table tennis world champion Ma Long.
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Hang Seng Index Set For Global Expansion With Prada, XPeng, And BeiGene On The Horizon
Amid efforts to expand the Hang Seng Index, Hong Kong's stock benchmark, Prada (OTC:PRDSY), XPeng (NYSE:XPEV), and BeiGene (NASDAQ:BGNE) are anticipated to be included. The potential addition of forei