About BABA-SWR Company

In order to achieve the mission of “making the world have no difficult business to do”, we aim to help enterprises change the way they market, sell, and operate, and improve their efficiency. We provide technical facilities and marketing platforms for merchants, brands, retailers, and other businesses to use the power of new technology to interact with users and customers and operate more efficiently. We also provide enterprises with leading cloud facilities and services, as well as enhanced work collaboration capabilities, to facilitate their digital transformation and support their business growth. In the 2024 fiscal year, our business includes Taotian Group, Cloud Intelligence Group, Ali International Digital Business Group, Cainiao Group, Local Life Group, Big Entertainment Group and all others. An ecosystem of consumers, merchants, brands, retailers, third party service providers, strategic partners, and other enterprises has been formed around our platform and business.