Choo Chiang Holdings Ltd operates as a retailer and distributor of electrical products and accessories. It operates through the distribution business and property investment segments. The distribution business segment sells electrical products and accessories. The property investment segment holds investment properties. It offers electrical cables & cable accessories, electrical wiring accessories, electrical circuit protection, earthing & lightning protection, cable support system, ventilating, wall-mounted & ceiling fans, power drills & handheld tools, and luminaires, lamps and accessories.