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NeoMarket Research Memo (7): Aiming for an increase in revenue and operating profit as well as an improvement in corporate value (2)
Neo Marketing's (4196) medium to long-term growth strategy 2. In order to achieve the goal of the mid-term management plan for growth strategy, the company is committed to three growth strategies: (1) hiring and strengthening consultants, (2) expanding coverage areas, and (3) increasing customer unit price. (1) Hiring and strengthening consultants (increasing marketing consultants) The company regards human resources as the most important management resource. Marketing consultants in particular play a role directly related to sales, so they need to be strengthened.
Neomarket Research Memo (5): The investment in human resources will be intensified towards medium-term sales expansion for the September 2024 period.
■ Future Outlook ● Performance Outlook for the fiscal year ending September 2024 Neomarketing <4196> sold all shares of its subsidiary Sales Resistance in May 2024. The reason for the sale was that the company group mainly operates a BtoC business model, while Sales Resistance operates a BtoB business model targeting small businesses, and there is no business synergy with the group's management determination. As a result of the sale of shares, special profits will be recorded for the third quarter of the fiscal year ending September 2024.
Neomarket Research Memo(4): Ensure Safety Surpassing the Total of TSE Prime Standard Growth.
Performance trends of Neo Marketing (4196) 2. Financial situation and management indicators. As of the end of the second quarter of the fiscal year ending in September 2024, the total assets were 1,628 million yen, an increase of 252 million yen from the previous quarter. This is mainly due to an increase in cash and deposits, an increase in notes receivable and accounts receivable, resulting in a same 275 million yen increase in current assets. Fixed assets decreased by the same 23 million yen. On the other hand, total liabilities were 880 million yen, an increase of 156 million yen from the previous quarter. This is mainly due to, short-term borrowings, etc.
Neo Market Research Memo (3): Despite reduced earnings, the content remains on track with the full-year plan.
Performance trend of Neomarketing<4196> 1. Overview of performance for the second quarter of 2024 fiscal year During the cumulative period of the second quarter of the 2024 fiscal year, Japan's economy showed a gradual recovery amidst the increase in inbound demand and the improvement of employment and income environments, while the economic outlook at home and abroad remains uncertain due to global financial tightening, soaring raw material prices, yen depreciation, and rising consumer prices. Japanese companies are promoting DX,
NeoMark Research Memo (2): Marketing Support Company with Consumer-Centric Approach
Neo Marketing <4196> is a marketing support company established in October 2000. The company is listed on the Tokyo Stock Exchange Standard Market and has been led by Mitsunobu Hashimoto as CEO since its founding.
NeoMarké is a marketing support company that focuses on consumers. Based on its medium-term management plan, it is promoting growth strategy.
Neo Marketing <4196> is a comprehensive marketing support company listed on the Tokyo Stock Exchange (TSE) Standard Market. Starting with marketing research for a deep understanding of consumers, it offers a range of support activities that consult with client companies on how to continue to sell their products to consumers through dialogues with them. The company has announced a medium-term management plan and is aiming for further growth by promoting three growth strategies. 2024.
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