The company is a data-driven, user-relationship-based innovative new family omni-channel service provider, is the Chinese mother and child goods retail and value-added service brand. Child King has omni-channel shopping experiences such as large physical stores, online PC shopping malls, and mobile APP, as well as national certified professional parenting consultants to provide consumers with differentiated goods and services at any time, anywhere, under their real name and appropriately. The company's main business mainly includes maternal and child commodity sales, maternal and child services, supplier services, advertising business and platform services; other business income mainly includes investment income, software sales income and other. During the reporting period, the company mainly sells food (milk powder, snacks, nutrition and health care), clothing (underwear, home textiles, children's shoes), consumables (diapers, toiletries), durable goods (toys, cultural and educational intelligence, lathes and chairs) to target users through offline stores and online channels, with more than 10,000 kinds of products. During the reporting period, the mother and baby goods sold by the company are mainly middle and high-end brands. During the reporting period, the company added 71 stores, closed 10 stores and 495 stores at the end of the term.