About POP MART Company

Beijing Bubble Mart Cultural and Creative Co., Ltd. was founded in 2010 and is China's leading trendy culture and entertainment company. Over the past ten years of development, POP MART Bubble Mart aims to use the brand culture of “creating trends and conveying beauty” to build a comprehensive operation platform covering the entire trendy toy industry chain, focusing on the four fields of artist discovery, IP incubation and operation, consumer reach, and promotion and cultivation of trendy play culture. In order to “create trends and convey beauty” with more young people who love trendy fun. The brand concept of “To Light Up Passion and Bring Joy” was thoroughly exchanged. POP MART Bubble Mart has successfully hosted five of Asia's largest international fashion toy fairs in Beijing and Shanghai. Each exhibition can attract more than 100,000 visitors, making up for the gap in the domestic trendy toy industry. Through the exhibition format, POP MART Bubble Mart made more foreign trendy toy brands pay attention to the domestic market, and also broadened channels for more outstanding Chinese designers to display their original art, thereby adding impetus to the booming development of China's trendy toy culture. As of December 31, 2019, POP MART Bubble Mart has surpassed 114 direct offline stores, has more than 825 robot stores, deeply covers 57 cities across the country, and has entered 21 overseas countries and regions including South Korea, Japan, Singapore and the United States, and the global layout continues to expand. As for the European market, POP Mart Bubble Mart announced the signing of a European expansion agreement with its European partner Baby Watch. The two sides will expand the European market starting with France to further achieve global operations. At the same time, POP MART Bubble Mart independently developed the most professional trendy toy social platform in China - Fun, which has given trendy play fans their own trendy play gathering place. It now covers about 540 trendy play brands. Many trendy play designers have set up columns. “Turn a baby”, “change a baby”, and “change a baby” have become new terms in the trendy play industry. Today, POP MART Bubble Mart has developed a brand advantage based on designers, retail channels, and the industrial chain. POP Mart Bubble Mart has signed contracts with famous trendy game designers such as Kenny, Biqi, and Long Jiasheng to launch trendy play products that many fans love, and have gathered a strong and high-quality fan base. At the same time, POP MART Bubble Mart is also cooperating with world-renowned brands to create trendy products that young consumers love today for classic IP images. In addition, POP MART Bubble Mart focuses on the origin of the trendy play market and jointly organized a trendy toy lecture with the Central Academy of Fine Arts, inviting top designers in the industry to teach trendy play knowledge to help cultivate trendy toy designers in local China. Aiming at online sales channels, POP MART Bubble Mart Tmall flagship stores have risen strongly, enhancing fans' shopping interest through mini-games, mini-programs, etc. In 2019, Tmall's “Double Eleven” period sales exceeded 82.12 million, an increase of 295% over the previous year, making it number one in the Tmall toy category. As the layout continues to expand, POP MART Bubble Mart has gradually built a complete industrial chain covering designers, factory supply chains, retail channels, and international trendy toy fairs, so that designers can focus more on their work and promote the booming development of the trendy play industry.