Baozun Inc Co., Ltd. is a Chinese e-commerce service provider. The company assists brands in implementing their e-commerce programs by selling goods to customers or providing services online. Its services cover all aspects of the e-commerce industry chain, including information technology (IT) solutions, online store operations, digital marketing, customer service, warehousing and logistics services. The company serves a wide range of brand partners in the areas of clothing accessories, electrical appliances, electronics, household and furniture, food and health products, cosmetics, FMCG, maternal and child products, as well as insurance and automobiles.