Weilong Delicious Global Holdings Co., Ltd. (the “Company”) and its subsidiaries (the “Group” or “we”) are China's leading spicy snack food enterprises integrating R&D, production, processing and sales. The Group pioneered the Chinese seasoned noodle products (commonly known as “spicy bars”) industry based on traditional cuisine, pioneered the first spicy strip in 2001, and led the establishment of standards in the spicy strip industry. With its outstanding ability to expand categories, the Group has successfully expanded into categories such as vegetable products, soy products and other products, and has launched single products including konjac, dried kelp, and 78o boiled eggs. Adhering to the product development concept of “maximizing the value of the origin of food with industrial thinking”, the Group has continuously upgraded existing products and launched new products, focused on quality, and established an industry-leading production system and strict quality assurance system. We are a casual food brand loved by young Chinese consumers. Our main consumer group is young people aged 35 and under. Through our fun and topical marketing methods, we won the 2022 GEN-Z Favorite “Inspirational and Vibrant Brand”, and also won the “Consumer Brand of the Year” in the Titanium Media 2022 Global Innovation Awards. The Group has an omni-channel sales and distribution network that effectively reaches young consumers. Following the evolution of consumer purchasing behavior, we rapidly expanded to supermarkets, convenience store chains and e-commerce channels that cover a wide range of young consumers. We are committed to making traditional Chinese food entertaining, casual, convenient and friendly, so as to continuously create delicious casual food and a pleasant consumer experience for consumers. The Group was listed on the main board of the Hong Kong Stock Exchange on December 15, 2022 (stock code: 9985.HK), and was selected by Hong Kong Hang Seng Index Limited on February 24, 2023. It included constituent stocks of the Hang Seng Composite Index, the Hang Seng Composite Index Mid-Cap Index and the Hang Seng Consumer Index, effective March 13, 2023.
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