About BLUE MOON GROUP Company

The Blue Moon brand was founded in 1992, and Blue Moon Group Holdings Limited (the “Company”) and its subsidiaries (collectively, the “Group”) have developed into a consumer-centered and innovative provider of household cleaning solutions. In 2020, Blue Moon Group Holdings Limited was successfully listed on the main board of the Hong Kong Stock Exchange Limited (“Stock Exchange”), stock code 6993. Through the Group's unremitting efforts to provide consumers with top quality clothing cleaning care, home cleaning care and personal cleaning care products, the Group's products have been welcomed and recognized by customers. The Group's laundry detergent and hand sanitizer ranked first (1) in the China Brand Strength Index for 13 consecutive years (2011-2023). Laundry detergent and hand sanitizer ranked first in the overall market share of similar products for 14 consecutive years (2009-2022) and 11 consecutive years (2012-2022) respectively (2). Adhering to the purpose of “doing laundry with one heart”, the Group adheres to scientific and technological innovation, and has promoted the washing industry in the People's Republic of China (“China”) to achieve two leapfrog product upgrades: “washing powder” to “laundry detergent” and “ordinary laundry detergent” to “concentrated laundry detergent.” In 2008, the Group took the lead in promoting laundry detergent throughout China, breaking the laundry habits of more than 1 billion Chinese people and pioneering the “liquid” era of laundry in China. Furthermore, in 2015, the Group broke through technical difficulties and launched the “Blue Moon Machine Wash Premium Concentrate+Laundry Detergent”, the first metered package using a pump head in China, which once again set off changes in the Chinese washing market. The Group insists on being based on consumer demand, continuously improving the brand matrix, and enriching the range of products. At present, the Group has established a diversified product portfolio covering the three categories of clothing cleaning care, household cleaning care and personal cleaning care to help consumers solve household cleaning problems more quickly and easily and enjoy a clean and worry-free life. In the future, the Group will continue to strive to provide consumers with high-quality products, the ultimate service and professional consultation, so that every family can experience a clean, healthy, comfortable, decent and happy lifestyle.