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The Blue Moon brand was founded in 1992, and Blue Moon Group Holdings Limited (the “Company”) and its subsidiaries (collectively, the “Group”) have developed into a consumer-centered and innovative provider of household cleaning solutions. In 2020, Blue Moon Group Holdings Limited was successfully listed on the main board of the Hong Kong Stock Exchange Limited (“Stock Exchange”), stock code 6993. Through the Group's unremitting efforts to provide consumers with top quality clothing cleaning care, home cleaning care and personal cleaning care products, the Group's products have been welcomed and recognized by customers. The Group's laundry detergent and hand sanitizer ranked first (1) in the China Brand Strength Index for 13 consecutive years (2011-2023). Laundry detergent and hand sanitizer ranked first in the overall market share of similar products for 14 consecutive years (2009-2022) and 11 consecutive years (2012-2022) respectively (2). Adhering to the purpose of “doing laundry with one heart”, the Group adheres to scientific and technological innovation, and has promoted the washing industry in the People's Republic of China (“China”) to achieve two leapfrog product upgrades: “washing powder” to “laundry detergent” and “ordinary laundry detergent” to “concentrated laundry detergent.” In 2008, the Group took the lead in promoting laundry detergent throughout China, breaking the laundry habits of more than 1 billion Chinese people and pioneering the “liquid” era of laundry in China. Furthermore, in 2015, the Group broke through technical difficulties and launched the “Blue Moon Machine Wash Premium Concentrate+Laundry Detergent”, the first metered package using a pump head in China, which once again set off changes in the Chinese washing market. The Group insists on being based on consumer demand, continuously improving the brand matrix, and enriching the range of products. At present, the Group has established a diversified product portfolio covering the three categories of clothing cleaning care, household cleaning care and personal cleaning care to help consumers solve household cleaning problems more quickly and easily and enjoy a clean and worry-free life. In the future, the Group will continue to strive to provide consumers with high-quality products, the ultimate service and professional consultation, so that every family can experience a clean, healthy, comfortable, decent and happy lifestyle.

Company Profile

Listing Date12/16/2020
Issue Price13.16
Shares Offered747.13M share
RegistrationCayman Islands
ChairmanDong Pan
SecretaryGuoliang Pan
Audit InstitutionPricewaterhouseCoopers
Company CategoryOther
Registered OfficeCricket Square, Hutchins Drive PO Box 2681 Grand Cayman KY1-1111 Cayman Islands
Head Office and Principal Place of BusinessRoom 4606, 46th floor, Cosco Tower, Grand Millennium Plaza, 183 Queen's Road Central, Hong Kong
Fiscal Year Ends12-31
MarketHong Kong motherboard
Business Blue Moon Group Holdings Co., Ltd. is a Chinese company mainly engaged in R&D, production and sales of household cleaning and care products. The company's products cover the three categories of clothing cleaning and hygiene care, personal cleaning care, and household cleaning care. Clothes cleaning and care products include products such as laundry detergent for washing machine clothes, laundry detergent for pre-washing clothes, laundry detergent for hand washing, special laundry detergent, clothes disinfectant, clothing softener, etc. Personal cleaning products mainly include hand cleaning care products such as hand sanitizer. Household cleaning care includes kitchen cleaning care products, bathroom cleaning care products, and general household cleaning care products.

Company Executives

  • Name
  • Position
  • Salary
  • Dong Pan
  • Chairman of the Board,Remuneration Committee Member,Authorized Representative,Executive Director,chief technology officer,Nomination Committee Chairman
  • --
  • Qiuping Luo
  • Executive Director,CEO
  • --
  • Dong Luo
  • Chief Supply Officer,Executive Director
  • --
  • Guoliang Pan
  • Company Secretary,Authorized Representative,CFO,Executive Director
  • --
  • Haishan Xiao
  • Executive Director,Remuneration Committee Member,Chief Operating Officer
  • --
  • Bruno Robert MERCIER
  • Remuneration Committee Member,Audit Committee Member,Nomination Committee Member,Independent Non-Executive Director
  • --
  • Wenling Yan
  • Independent Non-Executive Director,Audit Committee Chairman,Remuneration Committee Member
  • --
  • Yebi Hu
  • Nomination Committee Member,Independent Non-Executive Director,Remuneration Committee Chairman,Audit Committee Member
  • --
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