Enjoy Group is a leading mobile new media commercialization technology company. In the context of the world gradually entering the digital age and the country's clear digital economic development strategy, we are committed to using digital business intelligence technology to empower customers in e-commerce, interactive entertainment and other industries to enhance the effectiveness and efficiency of their business activities on domestic and foreign mobile new media platforms (such as e-commerce sales, interactive entertainment product distribution, marketing campaign promotion, etc.), while at the same time allowing the individual needs of consumers to be expressed and satisfied, forming a new model of linking the supply side and the consumer side, promoting the transformation and upgrading of new forms of digital consumption, and exploring more potential commercial value. The global mobile internet is moving from an era where “location ranking” is the core of displaying information to users, and is fully entering a new media era where “interest recommendations” are the core of distributing customized content to users. The new media platform focuses on the real-time interests and needs of users and combines algorithms to recommend personalized content to users, creating a “thousand people, a thousand faces” user experience. At the same time, it also pushes commercialization activities of new media platforms to a new stage that relies on data algorithm technology. As the number of users, online time, and commercial value of new media platforms are booming, how to fit the algorithm recommendation logic, make accurate and efficient use of new media traffic, and ultimately directly reach target consumers, has become an important topic for marketing customers to carry out commercial activities in the new media era. Faced with this market demand, Leenjoy Group applies a series of digital business intelligence technology to different new media business activity scenarios, uses data algorithms to help customers more accurately match target users and distribute products, and enhance the effectiveness and efficiency of business activities. Currently, Le Enjoy Group's main business includes algorithm marketing business centered on commercialization of domestic new media, independent e-commerce business centered on commercialization of new media overseas, and cultural business centered on cultivating its own traffic. From the monetization side, Leenjoy Group has accelerated the collaborative layout of the three major businesses, gradually constructed an “algorithm+marketing+content” industrial digital development model, and continuously improved the closed commercial loop of traffic cultivation, traffic distribution, traffic conversion, and traffic monetization. Currently, on the basis of the gradual maturity of domestic algorithm marketing business, we are continuously optimizing and improving our technical level and service capabilities, and strategically expanding our business layout from China to overseas. Our overseas independent e-commerce business has been optimized and iterated since it was launched in the fourth quarter of 2021, and is rapidly expanding its scale, enriching the product line, improving the supply chain, and developing towards a more internationally competitive DTC (Direct Consumer) e-commerce platform for consumer electronics; our cooperation with the central cultural enterprise Poly Culture Group Co., Ltd. (“Poly Culture Group”) and Poly Pictures Investment Co., Ltd. (“Poly Pictures”), a mixed ownership reform company, has been implemented gradually, and the mixed ownership reform company Poly Entertainment Technology (Beijing) Co., Ltd. (“Poly Entertainment Technology”) has been implemented in 2022 Established in the first half of the year, it is steadily advancing business implementation. The vision and business essence of Enjoy Group is to rely on digital technology that meets the development trends and commercial needs of mobile Internet, to make efficient use of new media traffic, promote commercialization of new media, industrialization of overseas e-commerce, and IP integration of cultural business, and build a leading new media commercialization technology group at home and abroad integrating algorithmic marketing, overseas e-commerce, and own traffic to help our customers improve the effectiveness and efficiency of new media business activities, and ultimately empower many industries in the consumer sector.