About HONMAGOLF Company

HONMA is one of the most famous and iconic brands in the golf industry. Established in 1959, the company combines advanced innovative technology and traditional Japanese craftsmanship to provide golfers around the world with high-end, high-tech and high-performance golf clubs, golf balls, clothing and accessories. As the only vertically integrated golf company, HONMA has deep internal design, development and manufacturing capabilities. It has an extensive retail layout in Asia, and provides a variety of golf clubs and golf-related products, so that HONMA has the advantage of continuing to develop its business in Asia and other regions, and can benefit from golfers returning to sports in mature golf markets (such as the US and Japan) and emerging and underpenetrated markets (such as Korea and China) in a climate of increased participation. The company will celebrate its 66th anniversary in 2024. Over the past few years, HONMA has reshaped its brand to transform the HONMA brand into a vibrant, valuable and international brand for young players. The Group maintains a HONMA team of two experienced golfers and six female golfers recognized as the new rising stars of the golf industry, and works with coaches and key opinion leaders in major Asian markets to enhance the visibility of its Asian events. The Group has also invested heavily in retail distribution networks and digital efficiency in Japan and China to provide loyal consumers and young golfers with a consistent and enhanced consumer experience and journey.