Chaoyun Group Co., Ltd. (“the Company”) and its subsidiaries (collectively, the “Group” or “we”) are China's leading one-stop multi-category home care, pet and pet products and personal care platform, developing and manufacturing various home care, pet and pet products and personal care products. We are committed to providing consumers with a one-stop lifestyle by focusing on eight pillars to support our organization, operations, and business structure, and we believe this has contributed to our success to date. The eight pillars are Insight (Insight), Brand (Brand), R&D (R&D), Marketing (Marketing), Sales (Sales), Cooperation (Cooperation), Management (Management), and Work (Work). When conveying a one-stop lifestyle concept, we use this to operate a fully integrated business process from consumer and market research, R&D, procurement, and production to sales and marketing. Our success to date has been due to our ability to create new products and expand into new categories to meet consumer demand. We have successfully launched ten categories, covering home care products, pets and pet products, and personal care products. Among them, our pet and pet product category is growing rapidly. We provide consumers with one-stop comprehensive home care products, pet and pet products, and personal care products. It mainly involves eight core brands, namely Wei Wang, Chaowei, Bebeijian, Stubborn Tail, Stubborn Mouth, Sealan, Runzhisu, and German, each targeting different aspects of home care needs and specific consumer groups.
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