About EEKA FASHION Company

We are a leading and rapidly growing high-end women's clothing enterprise in the People's Republic of China (“China”). We have a unique brand culture concept, advanced R&D and design center, perfect marketing service system, and efficient logistics distribution and network management system. As of December 31, 2023, our brand portfolio covered eight brands: private label - (i) Koradior (ii) Lakoradior (ii) ELSEWHERE and (iv) FUUNNYFEELLN, and acquired brands - (i) CADIDL (ii) NAERSI (ii) NAERSILING and (iv) NEXY.CO. Our business was founded in 2007 by the CEO, Chairman and Executive Director Mr. Jin Ming. The “Koradior” brand is positioned to provide customers with romantic and feminine designs. Launched in September 2012, the “LakorRadior” brand is positioned to provide sensual, luxurious and romantic designs. Launched in September 2014, the “ALMOST” brand is positioned to provide comfort, texture and comfortable aesthetic design. We launched our new brand “FUUNNYFEELLN” (“FF” brand for short) in January 2019. Its position is to pursue freedom and freedom to achieve a youthful, straightforward and unique lifestyle for women. In July 2016 and November 2021, the Group acquired 65% and 35% shares of Shenzhen Mondial Industrial Co., Ltd. (“Mondial”) and its “CADIDL” brand, which is positioned to provide simple, elegant and high-quality clothing for urban women. Since then, Mondial has become our wholly-owned subsidiary. We acquired KeenReachHoldingsLimited (“KeenReach”) in July 2019 and owns three of our own brands “NAERSI”, “NEXY.CO” and “NAERSILING” in China, all targeting economically powerful women between the ages of 30 and 45. “NAERSI” creates high fashion that combines fashion and quality for professional women, highlighting the elegant spirit of “calm and comfort” of urban women. “NEXY.CO” targets intelligent urban elite women, and provides clothing for many occasions, mainly in the fashionable workplace, to create an intellectual, simple, and intelligent brand style. “NAERSILING” embodies a free and artistic brand style, combining a sense of business with unfettered dress requirements. Over the years, we have attached great importance to the brand's international influence. Our brand has been invited to participate in Milan Fashion Week and New York Fashion Week to show off the charm of Chinese brands. We always focus on brand as the root, creativity as the soul, research customer lifestyle, based on customer needs and the mission of “integrating fashion and aesthetics to enjoy a quality of life”, focusing on product innovation and development, brand communication and promotion, and continuing to lead women's fashion and lifestyle culture. Since 2011, we have been selling our products at the flagship store of the third-party e-commerce platform Tmall, and we are also an authorized Vipshop merchant. On January 13, 2020, we launched the EEKA Fashion Mall based on the WeChat ecological social e-commerce platform. The EEKA Fashion Mall has opened up a sharing mechanism for key elements such as inventory, membership, and marketing resources, and has achieved a comprehensive upgrade of the customer's consumer experience. We are also actively developing private marketplaces, paying particular attention to the Douyin live streaming sales model. In 2021, we fully expanded our business footprint on the Douyin platform. Our products include dresses, skirts, pants, shirts, knitwear, vests, jackets, coats, scarves and accessories. Our sales network covers the whole country and mainly consists of direct-run retail stores, covering 31 different provinces, cities, autonomous regions and municipalities in China.