About KEEP Company

Keep is the biggest fitness platform in China. We are a continuously evolving and delivery-oriented platform that provides users with comprehensive fitness solutions to help them achieve their fitness goals. We provide a wide range of professional fitness content through personalized training plans (including interactive live classes and recorded sessions) assisted by artificial intelligence. Course content and exercise intensity can be dynamically adjusted according to the user's exercise level, fitness goals, daily exercise pattern and diet. Keep's content is complemented by a variety of smart fitness devices, fitness equipment, clothing, and food, enabling Keep to seamlessly connect the physical and digital fields to create an immersive, one-stop fitness experience. The Keep brand has a strong influence and has become synonymous with the pursuit of a healthy spirit and physique. 77.5% of fitness people in China know about the Keep mobile app. Keep strives to make fitness easier for more people, encourages tens of millions of people to become Keep users (or Keeper), and motivates them to develop a sense of belonging in the Keep community. In 2019, 2020, 2021, and 2022, the average monthly active users of the Keep platform were 21.8 million, 29.7 million, 34.4 million, and 36.4 million, respectively. In 2022, monthly active Keep users recorded a total of about 2.1 billion workouts on the Keep platform. With Keep's highly attractive products and strong brand, Keep has been able to rapidly expand its user base and solidify its leading position in the market. Keep has developed a comprehensive fitness solution that covers the user's entire fitness lifecycle, from planning fitness goals and accessing fitness classes, to choosing fitness equipment and health foods, and tracking measurements such as weight and heart rate. Keep's products include online fitness content, smart fitness equipment, and supporting sports products.