Uphold the concept of low-carbon green sustainable development, build a chain development network, grow the triangle, spread the wings of the central and western regions, and aim at the whole country.
After more than 25 years of painstaking operation, the Group has successfully opened 31 stores in China on June 30, 2021, with a total floor area of approximately 2512475 square meters and a total business area of approximately 1719437 square meters. The chain stores are located in Jiangsu, Anhui, Shaanxi, Yunnan and Shanghai, covering 17 cities in Shanghai, Nanjing, Suzhou, Nantong, Yangzhou, Xuzhou, Taizhou, Huaian, Yancheng, Suqian, Danyang, Kunshan, Wuhu, Maanshan, Huaibei, Xi'an and Kunming.
With the Group's leading position and strong competitive advantage in Jiangsu Province, the Group will focus on the established areas such as Jiangsu, Anhui, Shaanxi, Yunnan and Shanghai. Expand the whole life center with long-term competitive strength and performance growth potential, consolidate its leading position in these regions, and steadily develop in the country's first-and second-tier cities and third-tier cities with great development potential. Gradually achieve the goal of chain development covering the whole country. The Group will also actively implement corporate social responsibility, with the strategic planning of low-carbon emission reduction and green priority, continue to promote green construction and transformation and new green business complex, so as to achieve corporate sustainable development and social contribution.
Continuously optimize and upgrade the stock business, and strive to develop the whole life center.
The Group focuses on the high-quality life needs of middle-class families and young customers, and steadily promotes the upgrading of existing commercial brands. At the same time, we should actively capture the changing trend of the consumption upgrading demand of the main consumer class, and evolve to operators with both professional standards and high-quality comprehensive services. give priority to the development of formats and categories with good customer experience, strong interaction, great potential for performance growth and high gross profit level, and increase the life forms and contents of children's experience, mother and child, health, home, cultural creation and so on. Create a full-life business center suitable for family shopping and leisure gatherings. On June 30, 2021, the Group opened a total of 16 total living centers with a total floor area of about 1979942 square meters, and the total business area accounted for about 36.2% of the total business area of the Group. Represented by the Group's new flagship project, Nanjing Hexi Golden Eagle World, the Group will continue to consolidate the Group's core competitiveness by improving service quality, creating diversified experiences and creating diverse content.
Focus on the development of increment, and build a platform for light asset operation and intelligent consumption services around emerging industries such as health care, child cultivation, culture and arts, consumption and upgrading of high-quality business content.
The Group will further build core light asset operation and service capabilities to meet long-term development needs through core resources such as new content, new channels and new members, and adopt a two-line parallel development strategy of proprietary business operation and light asset management. In the rapidly changing business competitive environment, to achieve flexible, effective and sustainable development: (1) new content. Continuous investment and development in line with the trend of consumption upgrading, with profitability, high transformation, strong stickiness, continuous content innovation and replicable new business type; (2) new channels. Combined with the new channels generated by the development of new content, expand the content of the platform outside the system to achieve the mutual promotion and growth of content and channels; (3) new members. Combined with new social scenarios and new technologies, through the integration and play of internal resources, the rapid collaboration of external sharing platforms, the continuous development of middle-class families and young personalized new members.
Committed to the upgrading of smart retail to create a life-oriented, experiential and innovative omni-channel service for VIP
Through iterative updating of online marketing tools, the Group enhances the sense of platform experience and the innovation of offline marketing activities to provide more comprehensive and accurate value-added services for members. Golden Eagle Life (the new Golden Eagle purchase mobile client is upgraded to Golden Eagle Life in April 2021) mobile users, Wechat, Weibo, electronic VIP cards, etc., will be full Life Shopping Mall, 7-Eleven convenience stores, brand flagship stores and upstream and downstream resources of the industrial chain. Deeply integrated with the Golden Eagle Life online channel, and embedded a variety of high-quality and convenient full life service content, to achieve online and offline two-way drainage. As of June 30, 2021, the app has been downloaded more than 8.89 million times, and about 3.64 million VIP customers have connected its VIP membership cards to the app, with an average daily active users of about 130000 and Wechat and Weibo members exceeding 4.5 million. At the same time, the Group has successfully absorbed nearly 3.8 million loyal customers. During the period under review, VIP customer consumption accounted for 59.3% of the Group's total sales proceeds.
International Management Vision and Localization Management Strategy
The Group sincerely thanks the staff for their dedication and contribution, through regular arrangements for management and staff to conduct professional training and overseas visits, so as to improve the staff's development ability and international management vision. At the same time, the Group implements a localized management system suitable for the local market and recruits talents who are familiar with the local market to form a management team to manage the chain stores. As at June 30, 2021, the Group had about 2540 employees.