About JNBY Company

Jiangnan Clothing Co., Ltd. (“Company”) and its subsidiaries (“Group” or “we”) is an influential designer brand fashion group located in China. We design, promote and sell fashion clothing, footwear, accessories and home products. As of December 31, 2023, our brand portfolio includes multiple brands in three stages, namely the established brand JNBY, three growth brands (i) CROQUIS (sketch), (ii) jnby by JNBY and (iii) LESS, and several emerging brands including POMME DE TERRE (Pongma) and JNBYHOME. Each brand targets a specific customer segment and has “Just Naturally” (Just Naturally) based on the Group's unified brand philosophy (Be Yourself)'s unique design image. Our products are aimed at middle- and high-income customers, who show their individuality through fashion clothing. Our broad portfolio of products and brands has created a lifestyle ecosystem that enables us to meet the needs of our customers at different stages of life, enabling us to build a large, diverse and loyal customer base. We started our business by selling women's clothing in 1994. According to a survey conducted by Insight Consulting (Note), our established brand JNBY is considered to be the most unique and easily recognizable women's clothing designer brand in China. It ranks first in brand awareness, and enjoys the highest brand loyalty among the top ten women's fashion designer brands in China based on the number of repeat purchases. We expanded our brand portfolio from 2005 to 2011 to include CROQUIS (sketch), jnby by JNBY, and LESS. From 2016 to 2019, we further launched a number of emerging brands, including POMME DE TERRE (POMME) and JNBYHOME, to make our brand portfolio more diverse and segmented, and enable us to provide services to consumers of all ages. At the same time, we continue to launch new consumer scenarios or products, including “More than boxes” and “Gangnam Clothing+” multi-brand collection stores, to provide consumers with more value-added services. Considering our customers' purchasing models and information needs, we have established an omnichannel interactive platform mainly composed of three parts: physical retail stores, an online platform, and a social media interactive marketing service platform based on WeChat. Each part plays a key role in our process of attracting fans and turning potential fans into loyal fans. We aim to create a “Gangnam Cloth Fan Economy” system for fans who buy because they pursue the lifestyle we are committed to promoting.