We are a global supplier of power tools and outdoor power equipment (“OPE”). Our high focus on innovation (especially in the field of lithium battery system technology) has enabled us to achieve huge market size and rapid growth. We provide a full range of products under a portfolio of well-known brands, which are specially tailored to meet the diverse needs of global end users. Our target customers for power tools are industrial/professional grade and consumer grade end users, while the target customers of our OPE products are high-end and mass market end users. We currently have five differentiated and widely recognized brands, EGO, FLEX, SKIL, Dayou and Xiaoqiang, covering major regions and market segments. We focus on user-centered innovation and product categories, which are supported by an integrated system of R&D, manufacturing, sales and distribution capabilities. Our broad end user base of lithium battery products helps us quickly accumulate industry knowledge, technical knowledge and end user insight. With relevant knowledge and insight, we can continue to launch new products that showcase advanced technology and product design capabilities. Subsequently, we produce these new user-centered products with consistent high quality through our intelligent manufacturing system and distribute the new products through our multi-channel sales and distribution network. Our global operations and localized marketing experience help us expand our market share and meet the needs of end users in our target markets. Our strong brand portfolio not only meets the needs of end users, but also helps strengthen our market position.
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