About XIAOMI-W Company

Xiaomi was officially founded in April 2010 and is an innovative technology enterprise focusing on the construction of high-end smartphones, Internet TVs and smart home ecosystem. “Let everyone enjoy technology” is Xiaomi's vision. Xiaomi has applied the Internet development model to develop products, made products with a geek spirit, used the Internet model to eliminate the middle link, and is committed to making it possible for everyone in the world to enjoy high-quality technology products from China. Since its establishment, Xiaomi has maintained a growth rate that has surprised the world. Xiaomi sold 7.19 million mobile phones throughout 2012, 18.7 million phones in 2013, and 61.2 million phones in 2014. Xiaomi has also disrupted traditional markets in fields such as Internet TV set-top boxes, Internet smart TVs, and smart home routers and smart home products. By the end of 2016, Xiaomi's ecosystem chain companies had reached 77. Among them, products such as Zimi Technology's Xiaomi mobile power bank, Huami Technology's Xiaomi bracelet, Zhimi Technology's Xiaomi air purifier, and Wanma Acoustics' Xiaomi piston headphones all quickly became star products affecting the entire Chinese consumer electronics market in a short period of time. On March 29, 2016, Xiaomi strategically upgraded the Xiaomi ecosystem chain and launched a new brand - MIJIA, named “Mijia” in Chinese. The Mijia brand name is taken from the words “rice” and “home” in Xiaomi's smart home, and the concept is “to be a work of art in life.” The construction of the Xiaomi ecosystem will adhere to an open, non-exclusive, and non-exclusive cooperation strategy, and work with industry partners to promote the construction of an intelligent ecological chain.