About WISDOM SPORTS Company

Zhimei Sports Group (01661.HK) is a comprehensive sports industry group that has already been listed. Taking advantage of its practical experience and advantages in the road running industry, it has formed an operation model for the entire industry chain of event operation, sports marketing, event broadcasting, and stadium operation under the guidance of the “Sports+” strategy. It has initially completed the industrial upgrading from event operation to healthy consumption, providing reliable sports products and services for Chinese sports enthusiasts. As an important force in the development of China's sports industry, Zhimei Sports Group entered the Chinese road racing market in 2011. As of 2018, Zhimei Sports has successfully run more than 200 major city marathons. In 2017, CCTV, China Athletics Association, and Zhimei Sports jointly launched the “Run for China” marathon series. “Running China” brings together influential city marathons, with cultural promotion as its mission, the goal of developing sports and enhancing people's physical fitness, integrating the national fitness strategy with the spirit of patriotism. It has become a positive energy representative that highlights national self-confidence and national self-improvement, showing the world the charm of Chinese sports culture! Zhimei Sports is also the initiator and operator of the “Belt and Road” Marathon Series IP, and many international events have joined the series. At the same time, Zhimei Sports and the National Development and Reform Commission jointly own the “Smart Marathon” IP. This event has already been carried out in many places in conjunction with the construction of smart cities in China. Zhimei Sports Group will stick to the path of sports industrialization, make full use of its advantages to continuously obtain IP resources for event operation, and create diversified offline sports consumption scenarios. Zhimei Sports Group will continuously improve the three business models of event operation - stadium operation - training service, derive a business model, enrich the content of sports services, integrate the industrial chain, achieve platformization, and make every effort to build a “new ecosystem of sports consumption” with “smart body, mind, and beauty of the body” as its mission to contribute corporate wisdom and corporate responsibility to the development of national fitness for the nation.