About SHINEROAD INTL Company

We are a distributor in the food ingredients and additive distribution industry, focusing on providing food ingredients and food additives to food producers in China. In more than 21 years of operating in the food ingredients and additives distribution industry, we have developed a broad portfolio of over 1,000 food ingredients and food additives to provide a wide range of customers in China. Our Product Management Center centrally manages our product portfolio and keeps up with market trends in the Chinese and international food ingredients and additives industry. It undertakes a range of functions, such as formulating sales and marketing strategies, conducting market analysis on products and their related sales channels, initiating product development projects in our technology centers, setting sales targets and tracking sales performance for our various product lines, and managing the Group's long-term relationships with suppliers.