About RS MACALLINE Company

The Company was founded in 2007, and its H shares were listed on the main board of the Hong Kong Stock Exchange in June 2015 (stock code: 1528), while its A shares were listed on the Shanghai Stock Exchange in January 2018 (stock code: 601828). The company is a leading home decoration and furniture shopping mall operator and pan-home business platform service provider in China. It mainly provides comprehensive services to merchants, consumers and partners through the operation and management of self-operated shopping malls, contract shopping malls, franchise shopping malls and strategic partner shopping malls. At the same time, the company also provides pan-household consumer services including home improvement and internet retail. According to Frost & Sullivan's data, the company is a national home decoration and furniture mall operator with the largest operating area, the largest number of shopping malls, and the broadest geographical coverage in China. By the end of the reporting period, the company operated 94 self-operated shopping malls, 284 commissioned shopping malls, and operated 8 home furnishing stores through strategic cooperation. In addition, the company authorized the opening of 57 home building materials projects through franchising, including 476 home building materials stores/industrial streets. The company operates self-operated shopping malls and managed shopping malls covering 223 cities in 30 provinces, municipalities directly under the Central Government and autonomous regions across the country. The total operating area of shopping malls is 22,508,291.30 square meters, providing more than 36,000 brands. In 2022, in terms of retail sales, the company accounted for 19.0% of the market share of the Chinese home decoration and furniture mall chain industry, and 8.4% of the home decoration and furniture store industry (including chain and non-chain stores). It has the largest market share in China's steadily growing home decoration and furniture retail industry. The Group has always taken “building a warm and harmonious home and enhancing the quality of life of Chinese people at home” as its mission, and will continue to steadily advance its main and expandable business around the “light assets, heavy operation” business model. The Group continues to expand its network in the sinking market through an asset-light model, and continues to consolidate Red Star Macron's market leadership position in the Chinese home decoration and furniture industry. At the same time, it is accelerating the development of expandable businesses, focusing on retail in the same city, deepening the home improvement business, consolidating the “Red Star Macallon” brand as a home life expert in the minds of consumers, and building the most leading and most professional “omni-channel pan-home business platform service provider” in China as the enterprise's development goal.