About CHINA LILANG Company

LILANZ was founded in 1987 and pioneered the “business casual” menswear concept in China. After more than 20 years of exploration, it has developed into a leading Chinese business menswear brand integrating design, product development, production and marketing. The group headquarters has departments such as product center, production center, marketing center, brand management, human resources, administration, finance, IT, product planning, product technology research and development, international department, etc. All departments cooperate closely and standardize management. Currently, the group owns the main brand LILANZ and the sub-brand L2. “Simplicity is not simple” is Lilang's design philosophy, and it is also the core value that Lilang has carefully interpreted and interpreted for more than 20 years. On September 25, 2009, Lilang was successfully listed in Hong Kong, China (Hong Kong Stock Exchange 1234). Currently, its market capitalization has exceeded 7.7 billion Hong Kong dollars, more than 3,000 specialty stores, and has spread across 31 provinces and cities across the country. In 2014, Lilang's net profit reached 555 million, with a turnover of 2,433 million, ranking among the top of the local menswear industry in China. Since 2002, Mr. Chen Daoming has been hired as a brand ambassador, and the collaboration has been going on for 13 years. Lilang's entrepreneurial spirit has attracted many top designers to join. Starting in 2012, an international R&D team was set up to absorb top fashion designers at home and abroad, bringing fresh blood to Lilang's product design and a new visual experience for consumers. The essence of the “simple not simple” brand led Li Lang to represent Chinese menswear on the international stage, making high-profile appearances at Milan Fashion Week and Tokyo Fashion Week. In the future, Lilang will push for a comprehensive upgrade of the company's management, marketing channels, brand strategy, etc., and achieve the style of “simple philosophy” through a gorgeous transformation, and establish many fashion gardens around the world.