About CHRISTINE Company

Christine International Holdings Limited (“Christine” or the “Company”) is a leading chain operator of bakery products in China. We have been producing and selling bakery products since 1993, and were one of the first foreign-invested bakery companies to enter the Chinese market. According to Euromonitor, as of December 31, 2010, we owned and operated the largest retail chain (in terms of revenue and number of retail stores) selling bakery products in China. We operate mainly in prime locations and major cities in the Yangtze River Delta region, including Shanghai, Jiangsu and Zhejiang provinces. As of 2012/6/30, there were 972 retail stores, forming a multi-channel retail network to attract different customer segments through good neighborhood stores, subway stores, flagship stores, and European-style freshly baked goods. We sell more than 2,200 kinds of bread, cakes, mooncakes, dried snacks and several other products, and launch a variety of new products every month to meet different needs. We have five central bakeries, centrally procure materials, and pay attention to product safety, nutrition and quality stability. In addition to launching new varieties of bakery products, we are also focusing on research and development, so that we can launch new recipes such as GABA to help customers “bring a healthy life home”, and also make our reputation and brand value widely recognized by consumers. Over the years, we have won many awards such as “Shanghai Famous Trademark”.