The excellent design and quality of toys produced and re-exported in Hong Kong have made Hong Kong famous in the global toy industry. Almost all toys exported from Hong Kong are made in China.
Toys produced by licensed and licensed processing for foreign manufacturers account for a large proportion of Hong Kong's toy exports. Production specifications and product designs are usually provided by customers. The purpose of this arrangement is to reduce the risks borne by local producers in investing in product design, inventory and product promotion. However, Hong Kong manufacturers are increasingly providing their customers with expertise in design, engineering, molding, tools, quality control and other professional skills in order to maintain a good relationship with large buyers and keep abreast of the latest market trends.
At present, in order to enhance their competitive edge and bargaining power over other countries, Hong Kong toy manufacturers are actively looking for low-cost overseas production bases in China and other low-cost countries such as Vietnam, Indonesia, Malaysia, the Philippines and Thailand. Toy manufacturers in Hong Kong are also striving to explore emerging markets, actively entering Latin America, Eastern Europe, the Middle East, Russia and India. Of course, Chinese mainland has a vast territory and abundant resources, and the market for quality toys of international brands is growing rapidly in China. Hong Kong-based manufacturers also take full advantage of the closer Economic Relations arrangement (CEPA) to enter this potential market.
Therefore, Hong Kong toy manufacturers need to have a different positioning from their mainland counterparts, from original equipment manufacturing to original design and manufacturing and original brand manufacturing, focusing on the development of new materials, production using the latest technology, fashionable design, perfect quality control, establishment of international brands, global promotion and promotion, as well as global supply chain production management, etc., in order to meet the requirements of target customers.
Hong Kong and China are major manufacturers of plush toys. However, there are other well-developed supporting industries in Hong Kong, such as the electronics, plastics, textile and clothing industries, which can produce quality toy parts so that the quality of various toys can be improved and controlled.
CEO： Kuimen Cui
Market： Hong Kong motherboard
Listing Date： 02/07/2002