The group is a well-known mobile game developer and publisher with a strong global business and international customer base. The group is headquartered in Singapore and has regional offices in the United States, China, Canada, Japan, Korea, Thailand, Belarus, the Philippines, the United Arab Emirates, Indonesia, Brazil, Turkey, Italy and Spain. Users from more than 200 countries and regions.
The group offers free mobile games in 24 different languages, winning acclaim and prestigious awards. From the very beginning, the Group has been actively exploring the global market. Its strategic direction and plans have always focused on achieving the goal of becoming a global leader in the gaming industry, and the game producer is loved by players around the world. Over the years, we have been innovating to produce durable products and the effective implementation of our strategies and plans, which enable us to overcome the challenges of rapidly changing industries and volatile market conditions.
As of December 31, 2019, the group's user community consists of 740 million registered players worldwide and more than 14.6 million MAU (monthly active users). In 2019, revenue from the Asian, North American and European markets accounted for 43%, 26% and 25% of the group's total revenue, respectively.
In March 2016, the Group released the real-time war strategy game "Lords Mobile". It combines unique game design, eye-catching real-time game play, exquisite graphics and frequent updates, all of which play an important role in the game around the world. As of December 31, 2019, Lord Mobile had accumulated 270 million registered users and nearly 8.2 million monthly active users worldwide. According to App Annie, among the fierce competition in the global mobile game market and many emerging strategy games, "Lord Mobile" has ranked first in the world for two consecutive years since its launch in 2016, making it the top-grossing mobile war strategy game.
On December 31, 2019, "Lords Mobile" ranked in the top five games of 23 countries and regions in Google Play and the top 10 of 56 countries and regions, in the top five games of 15 countries and regions, and in the top 10 games of iOS in 25 countries and regions. The House of Lords Mobile has won many awards. After winning the extraordinary "2017 Android Game of Excellence" award from Google Play, "Lords Mobile" was nominated as the "2018 user Choice Game". Lords Mobile has won awards at the annual meeting of China's game industry for four consecutive years and has been selected as the "Top Ten most popular Mobile Games" in 2019. It has also won awards from media such as Xiaomi's mobile app platform and Beluga Global. Was nominated as the "2018 user Choice Game". Lords Mobile has won awards at the annual meeting of China's game industry for four consecutive years and has been selected as the "Top Ten most popular Mobile Games" in 2019. It has also won awards from media such as Xiaomi's mobile app platform and Beluga Global. Was nominated as the "2018 user Choice Game". Lords Mobile has won awards at the annual meeting of China's game industry for four consecutive years and has been selected as the "Top Ten most popular Mobile Games" in 2019. It has also won awards from media such as Xiaomi's mobile app platform and Beluga Global.
Castle Clash is a fast-paced tower defense game launched in 2013. Most commendably, Castle Clash has been launched for nearly seven years, and its large and powerful user base continues to maintain its popularity. The Group has successfully extended the life of the game through the regular introduction of new features, the continuous provision of industry-leading customer service and the establishment of a large community of loyal gamers worldwide.
In addition to its expertise in strategic game types, the Group continues to invest in game development and ventures into new types to diversify its product portfolio. In 2019, the group released more than 10 different types of new games, such as sandbox, simulation and casual games. In 2020, with the launch of multiplayer online Battle Arena (MOBA) and shooter games, the group will launch more different types of new games to further enrich its product portfolio.
In order to expand its leadership position, IGG has been committed to making unremitting investment in its R & D and operations teams and will continue to recruit talent internationally. In addition to the global talent recruitment program, the Group is also looking for a strong R & D team with innovative and high-quality products around the world to explore investment opportunities and further promote long-term growth. IGG will adhere to the enterprise spirit of "innovators in work, players as the core" and will unremittingly pursue the strategy of quality, innovation and excellence in order to create innovative and classic games.