Fusheng International Holding Group Co., Ltd. (hereinafter referred to as Fusheng International or the Company) was founded by Mr. Pan Weiming and officially entered the Hong Kong capital market on December 1, 2017, stock code 627.
Its subsidiary, Hunan Fusheng Group Co., Ltd., began as early as 2006 and has been actively developing housing projects for Changsha, the capital of Hunan Province, providing high-quality living space for the local middle class. Over the years, they have been working intensively in the local area to develop diverse real estate businesses, which have been well received by the market.
The company's business will continue to focus on developing different types of real estate projects in Changsha, including integrated, commercial, office and residential projects.
Brand philosophy, mission and vision
Fusheng International strives to establish a century-old housing enterprise, with a construction concept based on respect for cities, land, nature and culture. Since its establishment, Fusheng International has always strived to build safe and secure homes for more residents, promote the widespread application of green environmental protection, smart technology, health and pan-education, create a model for cultural communities, and provide lifelong caring services.
Brand and market positioning
With the cost of land, construction, and labor rising rapidly, the conflict between housing demand and products in the market is increasing day by day. Fusheng International focuses on the development principle of “products to survive, communities want life”. In order to meet the broad trend of people seeking quality of life, Fusheng International builds superior living spaces, continuously improves product quality, broadens the life cycle of the community, and cultivates customer brand loyalty.
Adhere to the customer as the core. In terms of housing products, the Qianlong Wufu series of products was developed to create a more humane living experience for customers in all aspects. In terms of commercial product lines, develop a variety of commercial categories. From urban business offices and urban commercial optimization to precise coverage of community commerce and neighborhood shopping. Actively build and improve commercial management systems, sort out clear commercial product lines, formulate business development strategies, grow together with the city, and enjoy prosperity together. Diversified development, striving to implement all categories of R&D and construction, striving to meet the overall needs of different customer groups for housing, business, life and consumption, and to bring win-win development to enterprises, shareholders, stakeholders and society.
Core advantages
Fusheng's product line focuses on various product characteristics to improve overall quality and competitiveness. Through comprehensive support and community planning, we can better meet the diverse needs of customers. Based on detailed market analysis, we focus on creating core advantages suited to customer needs, build ideal homes, and strive to develop middle and high-end product lines, improve functionality, and make it more comfortable.
business model
In order to adapt to the rapid development of enterprises, Fusheng International proposed and implemented the “2080" strategic policy - that is, the commercial investment ratio is not higher than 20% and the residential investment ratio is not less than 80%), and the “3691” efficient operation principle - starting construction in 3 months, opening in 6 months, capping in 9 months, and returning capital in 1 year. Furthermore, in terms of operation control, the three standardized operation models of “building standards, managing time, and controlling costs” have been launched, a standardized management platform has been set up for design, operation, procurement and other departments, and the use of databases and modular concepts to ensure the efficient operation of enterprises. This can be further improved in terms of improving cost control, development speed, and product quality.