About Biem.L.Fdlkk Garment Company

The company takes “responsibility and perfection” as the core culture of the enterprise, adhering to the brand mission of “continuously creating value for consumers”, and is committed to the corporate vision of “becoming a world-renowned apparel group”. With “focus on the business, continuous innovation, passion, resilience, and responsibility (one specialty and three)” as the brand values, the company adheres to the high-end fashion sportswear brand positioning, and fully implements the brand's internationalization market strategy. It now has five major brands: Bienleven, Bienleven Golf, Venice Carnival, KENT & CURWEN, and CERRUTI 1881, which can meet the dress needs of middle class people and above in one stop. The company's main business is apparel R&D and design, brand operation and digital operation, marketing network construction, and supply chain management. It adheres to the high-end fashion sportswear brand positioning and is deeply involved in the main business. Currently, it owns the main brand of Bienleven, the Bienleven golf brand, the Venice Carnival brand, and two newly acquired international luxury brands: CERRUTI1881 and KENT & CURWEN. Company honors include the China Textile Industry Federation Product Development Contribution Award, the National Golf Apparel Product Development Base, and the China Golf Apparel Color Research and Development Base.