內地增強互聯網廣告監管 擬禁發布面向中小學、幼兒園校外培訓廣告

即市頭條 ·  {{timeTz}}

中國市場監管總局公布,為進一步完善互聯網廣告監管制度,增強互聯網廣告監管的科學性、有效性,促進互聯網廣告業持續健康發展,在修訂《互聯網廣告管理暫行辦法》的基礎上,起草了《互聯網廣告管理辦法(公開徵求意見稿)》,提及不得利用互聯網發布面向中小學、幼兒園的校外培訓廣告。

不得利用針對未成年人的網站、網頁、互聯網應用程式等互聯網媒介發布醫療、藥品、保健食品、醫療器械、化妝品、酒類、美容廣告以及不利於未成年人身心健康的網絡遊戲廣告。

此外,互聯網廣告應當具有可識別性,能夠使消費者辨明其為廣告。通過互聯網媒介,以競價排名、新聞報道、經驗分享、消費測評等形式,或者附加購物鏈接的其他形式推銷商品、服務的,應當顯著標明「廣告」。

以啟動播放、視頻插播、彈出等形式發布的互聯網廣告,應當顯著標明關閉標志,確保一鍵關閉,不得有沒有關閉標志或者需要倒計時結束才能關閉、關閉標誌虛假、不可清晰辨識或定位等情形。不得以欺騙、誤導方式誘使用戶點擊廣告。

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