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老板电器:广发基金、长江证券等2家机构于8月24日调研我司

Boss Electric Appliances: Guangfa Fund, Cheung Kong Securities and other two institutions investigated our company on August 24.

證券之星 ·  Aug 25, 2021 07:00

2021-08-25 Boss Electric Appliance (002508) issued a notice saying: Guangfa Fund Wang Haitao, Zhang Yi, Tian Haopeng and Changjiang Securities Guan Quansen investigated our company from 2021 to August 24, which was received by Ren Fujia, Wang Gang and Tao Yidi.

The main contents of this survey are as follows:
1. What has the company achieved in digital construction in recent years? The company has focused on kitchen electricity for 42 years and is one of the earliest enterprises in the industry to start intelligent and digital transformation. The replacement of machines has been carried out in 2010, and a leading lean production and intelligent manufacturing system has been built one after another. In 2015, the boss electric appliance digital intelligent manufacturing base was put into use, which not only saves half of the labor force, but also improves production efficiency, reduces operating costs, and provides capacity guarantee for year-on-year growth of product sales. In 2020, the company comprehensively renovated and upgraded the intelligent manufacturing base and built the first unmanned factory in the industry. Through digital transformation, the company has greatly improved the ability of product quality management and risk control, allowing the data of the whole process and equipment to flow with each other, so as to protect the company's high-quality growth.
2. How does the company think it should do a good job in R & D? The company attaches great importance to R & D and technological innovation, is accelerating the training of internal R & D team, actively introducing external high-level technical personnel, and constantly improving the construction of technical personnel echelon. Pay attention to R & D quality and R & D efficiency, continuously optimize the product development cycle and improve the success rate of products on the market, reserve core technologies, and lead to participate in the formulation of a number of industry standards.
3. What is the current operation status of the company's offline retail channels? The offline channel of the company is organized by a first-class agent as a central Taiwan empowered organization, forming a unique controlled management system in the industry. at present, the company's agent team is one of the strongest, healthiest and most stable teams in the kitchen and electricity industry. This year, the company's agents offline not only actively set up large-scale stores to increase customer order value, with the intensification of channel fragmentation, while large-scale development of TOB customers, the establishment of small outlets, in order to improve the offline penetration of the company's products, we also handed over the online batch business deposited by e-commerce integration in the past to offline management to stabilize the price system, and it is expected that the offline retail channel will be greatly improved this year.
4. What is the company's plan for category expansion? The company's key product planning focuses on the kitchen area, dividing all products into three categories. The first category refers to the smoke stove elimination product group represented by the tobacco machine. The second category refers to the electrified cooking product group represented by the steamer. The third category refers to the water, kitchen and electricity product group represented by dishwashers. No matter in the shipping scale of traditional tobacco stoves, or the market share of steaming and roasting machines and dishwashers, the company has achieved good performance. in the future, the company will continue to expand the advantages of the first category, lead the second category, and rapidly promote the third category as the goal to move forward.
5. What are the advantages of the Chinese dishwasher over other products in the market? With accurate insight into consumer demand, the company has launched a number of new boss Chinese-style powerful dishwashers since the beginning of this year. The boss's latest dishwasher water efficiency grade is level 1, which creates a more convenient experience for consumers in terms of water efficiency index (water consumption level), energy efficiency index (power consumption level), drying index value and cleaning index value. And in the original three-pronged spray based on the upgrade, developed into a four-layer three-pronged spray system, a wider angle of shower, omni-directional washing of Chinese cooking utensils of different depths. In addition, there is also a built-in "Chinese-style massive adjustable shelf", which allows consumers to flexibly adjust the placement interval according to the size of tableware or pots and pans to maximize the efficiency of using the internal space of the dishwasher. The company always adheres to the R & D concept of "stronger performance, better space, more multi-function", and will continue to introduce new products more suitable for Chinese kitchens to the market.

Boss's main business: range hood, gas appliances, disinfection cupboards, ovens, steam ovens, microwave ovens, dishwashers, water purifiers, multi-function sinks, kitchen supplies and other kitchen appliances manufacturing, processing, sales, import and export business, home appliance technical services. (projects subject to approval according to law shall be approved by relevant departments before business activities can be carried out.)

According to the 2021 report of Boss Electric Appliance, the company's main income was 4.326 billion yuan, up 34.72% from the same period last year; the net profit was 790 million yuan, up 29.08% from the same period last year; the non-net profit was 746 million yuan, up 35.38% from the same period last year; the debt ratio was 36.51%, and the investment income was 31.4295 million yuan. Financial expenses-47.9266 million yuan, gross profit margin 56.38%.

Disclaimer: This content is for informational and educational purposes only and does not constitute a recommendation or endorsement of any specific investment or investment strategy. Read more
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