The Dog Coin will be featured in the shirt sleeves of Premiership team Watford Football Club in the 22nd season of 2021. The sponsorship deal, worth about £700000, is the result of a partnership with Stake.com, Watford's main jersey sponsor.
This marks that the dog coin will replace the original Bitcoin logo on the sleeves of the team's jerseys. As part of a sponsorship deal with Sportsbet.io, players at Watford Club carried the Bitcoin logo on the sleeves of their jerseys during the 20th Premier League season in 2019. Watford was relegated that season but returned to the Premier League in 2021.
As companies reap the rewards of the cryptocurrency boom, cooperation between sports and cryptocurrencies is becoming more and more common.
The Aston Martin F1 team is sponsored by the cryptocurrency exchange Crypto.com, and football star Lionel Messi recently joined Paris Saint-Germain and his salary contract includes some of Paris Saint-Germain's "fan tokens".
The Premier League is a hot target for sponsors. It is the most profitable football league in the world, with revenues of 5.86 billion euros in 2019, or about $6.92 billion at today's exchange rates.