Today, TME will formally establish a content business line, which will be responsible for the overall planning, strategy formulation and overall management of the content sector business, and concentrate resources to introduce, co-create and promote high-quality music content.
Since April this year, the original Tencent MusicEntertainment group CEO Peng Jiaxin was appointed executive chairman of the group. Liang Zhu, former vice president and head of QQ of Tencent Group, joined and served as QQ of Tencent Music Entertainment Group Group. It is reported that as early as a few years ago, Peng and Liang worked together, and the future development direction of TME, which they traded together, gradually surfaced in this adjustment.
After this round of adjustment, Tencent Music defines the two major directions of content and platform in the core strategy, and the common development of "one body and two wings".
The newly established content business line outside the product business line is mainly responsible for by Executive Chairman Peng Jiaxin, focusing on the strategic formulation and overall management of music content. According to insiders, in addition to audio songs, the content direction of Tencent Music also includes music videos, online and offline performances, music variety, podcasts, and so on. the core business includes copyright content introduction, content co-creation and production, content management, content dissemination and content services, forming a full chain support system for the industry.
CEO Liang Zhu leads the group's product business line, including QQ Music, KuGou Music, Kuwo Music, National singing, long Audio business line development, as well as leading core technology research and development. Recently, after a series of adjustments to the business line, QQ Music has added a new product department under the business line, which is directly promoted by Liang Zhu and integrated by QQ Music Live and the national singing live team. a new form of interactive video function development is under way. The reporter learned in TME's recent earnings call that this function will be deeply integrated with the Wechat video number, which is widely favored by the industry.