Sina Technology News On the afternoon of March 24, NBA China and Kuaishou jointly announced today that Kuaishou will continue to be the “NBA China Official Short Video Platform” and “NBA China Video Content Creation Community”, bringing exciting interaction and content to fans.
In the future, Kuaishou and NBA China will continue to provide a large number of NBA game materials for Kuaishou content creators and support the creation of NBA-themed content. The two sides will also join forces to create a diverse content matrix including short video series of games, NBA-themed homemade variety shows, short dramas, and live interactive programs for players, as well as a series of offline events to meet the needs of different interest groups and game watching user groups with rich content formats to help the development of national sports.
According to reports, since the two sides reached a strategic cooperation in 2021, the total number of NBA-related video broadcasts on the Kuaishou platform has exceeded 200 billion, and the number of interactions has exceeded 10 billion.
