Everyone's mindset is wavering.
This National Day holiday, more fierce than the water pump motor is our stock market and property market.
Early in the morning, the large cap market surged 10 points during the call auction phase, with thousands of stocks hitting the limit up.
Investors are eager, it's no longer a question of which stock to buy, but simply impossible to buy at all.
Equally hot as the stock market is our property market.
Regardless of whether the data is solid, the good news coming back from the sales end is just one word – explosive.
Very lively National Day.
The property viewing data has exploded, and the 'golden week' has truly become a 'gold week'.
From the data released by developers and sales, it seems to be the most bustling National Day since 2018.
Some media groups have done real-time data sharing. From frontline sales feedback from various places, coinciding with the Golden Week period, the market's response to the new policies has been rapid.
In the two fifth-tier cities of Chongzhou and Wenjiang in Sichuan, one project sold more than thirty units during the 7-day National Day without conducting any activities or promoting new listings. Another project saw a doubling of visitor volume, with approximately 25+ visitors daily, resulting in 15 units sold at an average price of over 3 million+ yuan during the National Day week.
In Chengdu, the capital of Sichuan, there were 33,900 groups of visitors during the Golden Week, an 80.1% year-on-year increase, with 1,050 subscription groups. In a refurbished project in Dongsheng Street, Shuangliu District, with an average price of 17,500 yuan/sq m, there were no visitors the week before the holiday, but during the National Day holiday, there were 127 groups of visitors with 9 units sold. In a project located at Qingcheng Mountain in Dujiangyan City, 81 groups of customers visited during the National Day holiday, resulting in 12 units sold, nearly matching the sales volume for the entire month of September.
In the main urban area of Nanyang City, a third-tier city in Henan, approximately 475 sets of commodity residences were sold in September, almost the same as the previous month. However, during the 7 days of the National Day holiday, about 375 sets of commodity residences were sold citywide, a 23.3% year-on-year increase compared to last year.
In Zhengzhou, the capital of Henan, Huarui Ziyun City in the core of West Lake North in the Zhongyuan district, sold 65 units at an average price of 0.0105 million-0.0125 million per square meter.
In Xianyang City, Shaanxi Province, there were over 20 projects on sale, with approximately 200 units sold during the 7-day holiday period, equivalent to the sales volume for the entire month of September in the Xianyang market. There were around 2000+ groups of visitors, three times the single week visitors in September, but the average price dropped from 11,500 yuan/sq m in 2021 to around 8,000 yuan per square meter this year.
Some hot projects in Nanjing, Jiangsu Province have shown significant improvement, with overall visitor numbers in the core area increasing by 10%-30% compared to normal weekends, but there are currently no major price reductions by real estate companies, mostly continuing previous preferential policies.
(Source: Sichuan Information)
This is the performance in other cities across the country.
Taking advantage of the holiday, Shark also visited the local real estate market during the visit to his hometown.
Located in a coastal 18th-tier county town, with a permanent population of nearly 1.4 million and a registered population of nearly 1.85 million, housing prices have remained around 6,000 to 10,000 on average. Approximately 0.1281 million new births from 2018 to 2023.
Visited 4 projects in person, one of which is located in the emerging core area of the city, with a nearby excellent high school in the county town, the only super large comprehensive commercial center in the entire county town downstairs, and a upcoming star-rated park just across the street.
The unit price of the project is about 6,500-8,000 yuan per square meter, launching a 'Buy a House and Get a Trip to South Korea' promotion during the National Day holiday, where additional discounts can also be applied. According to the sales staff, there are dozens of visitors every day throughout the holiday.
Sharks went to view the residence on the evening of October 5th around 5:30 p.m. Although there was not a bustling scene at the sales office, while the sales reception was attending the sharks, they also received two other families who viewed the showrooms together.
As the shark was about to leave the sales office after viewing the showrooms, another salesperson also attended to two groups of local customers who had just finished dinner and went out for a walk.
(Source: Field Shoot)
From the good news shared by friends in sales circle, the project also closed 4 sets of properties.
Therefore, under the stimulus of the “0929” policy, even projects in the core area of a third-tier county town have shown promising visitor traffic and transactions.
First-tier property market makes a comeback
Instant data from other city markets have shown an increase, and the data from cities leading the real estate market are even more enthusiastic.
Among them, Guangzhou and Shenzhen show the most significant performance.
In Guangzhou, developers have exceeded sales targets, some have completed National Day sales tasks ahead of time, and there are notifications of price increases across the board. Mainstream developers have all released their achievements, with clear transactions in both affordable housing and luxury homes.
For example, a certain property in Huangpu New City claimed to have sold 185 units, China Overseas Olympic City reported a transaction of nearly 200 units, Vanke's Ideal HQ Langting sold over 150 units, Xipai Tianhe Xu collected about 0.8 billion yuan, Yuexiu Guanyue turnover about 1.5 billion yuan, Poly Tianrui turnover exceeded 0.932 billion yuan, Ke Holdings Guangzhou channel, with over 3,100 units already subscribed as of the National Day holiday.
Within real estate groups, there are reports of transactions of second-hand properties that have been on the market for a long time. Some are planning to go out to view properties shortly, while others have quickly made purchases during the National Day holiday. They bought the smallest-sized property in Baiyun Lake Xihu Sector, where there are more surrounding factories and freight trucks, and the urban interface is relatively average, such as Zhongjian Starlight City.
(Source: House Buying Group)
For example, the performance of Shenzhen.
The news of 2,000 new homes sold in a single day flooded the screen, and the developers' good news was concentrated on the first day of the new policy, with sales of more than ten units on the same day, even more than twenty units.
Although the data may not be without exaggeration, from the live broadcasts of some agents at the sales offices, many local new housing sales offices did have large crowds.
In some projects, the sales staff are overwhelmed and ask customers to first visit the showrooms to understand the projects on their own; in some projects, sales staff are hoarse from introducing customers; in some projects, the first day after the holiday was approved for pre-sale, the registered customers exceeded the number of units opened for sale, most likely needing to restart the drawing process, and there are not many remaining new housing units in some core areas or core locations.
On social platforms, some homeowners who caught the trend at the right time can be seen expressing their attitudes after joining the trend.
(Source: Internet)
The second-hand housing market has also become more active.
Some homeowners have reported that their old and dilapidated houses, which have been on the market for a long time, are now attracting potential buyers. During the last day of the National Day holiday, some netizens who were planning to buy a house visited an old and dilapidated house in Futian and posted that they were amazed by the still high prices. There are also homeowners who chose a neighborhood near Longhua Shangtang Metro Station expressing uncertainty about whether they made the right decision.
(Source: Internet)
The real estate markets in Guangzhou and Shenzhen seem to have shifted from cold to hot almost overnight.
Overall, the emotional impact of policies has significantly influenced everyone's house-hunting behavior.
The property market has also dominated the entire National Day holiday search, even if the final data performance has some moisture, but the market indeed shows a more significant sales boom than the policy brought by the May 17th round.
Author | Drunken Shark