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琉球朝日放送とNEC、AIアナウンサーを活用した番組制作の取り組みを開始

Ryukyu Asahi Broadcasting and NEC have started initiatives in program production utilizing AI announcers.

NEC Corporation ·  Oct 3, 2024 23:00

October 4, 2024
Ryukyu Asahi Broadcasting Co., Ltd.
NEC Corporation.

Ryukyu Asahi Broadcasting Co., Ltd. (Headquarters: Naha City, Okinawa, President: Naoki Uehara, hereinafter referred to as Ryukyu Asahi Broadcasting) and NEC Corporation (Headquarters: Minato-ku, Tokyo, Director, Representative Executive Officer, CEO: Takayuki Morita, hereinafter referred to as NEC) will start initiatives in program production using AI announcers to achieve workstyle reform related to program production and expand multilingual content.
Specifically, NEC will build a system that automatically produces announcement videos based on broadcast scripts, and Ryukyu Asahi Broadcasting plans to utilize this system to begin broadcasting on terrestrial waves and internet distribution around January 2025.
This project is being implemented by Ryukyu Asahi Broadcasting with the support of the "Reiwa 6th Year Okinawa DX Promotion Support Project Grants" for Okinawa Prefecture, together with NEC.

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Weather forecast utilizing AI announcers (concept image)

Local broadcasters are facing a chronic shortage of personnel with specialized skills in announcers and program production, making it a challenge. The shift towards a new way of working through DX promotion is required. In addition, the dissemination of news, disaster information, and tourism information in multiple languages for permanent foreign residents and foreign visitors is becoming increasingly important.
In this initiative, a program production system utilizing AI announcers will be developed. The AI announcer to be used this time supports over 80 languages, can move its mouth naturally in response to input text, and can read scripts in a natural manner. This enables producers to create announcement videos simply by preparing the text data of the script. When creating multilingual content, it is also possible to produce videos in almost the same amount of time as Japanese content by utilizing machine translation.
In the future, Ryukyu Asahi Broadcasting will focus on utilizing AI announcers to promote workstyle reform, produce multilingual content, and aim to expand business opportunities through the production of diverse contents. Additionally, NEC will support the promotion of broadcasting DX through the utilization of the latest digital technologies such as AI announcers.
The AI announcer in this case will utilize DeepBrain AI's AI Avatar Solution. DeepBrain AI is the recipient of the 2022 NEC Award for the "NEC Innovation Challenge". (Note 2)

Above.

  • (Note 1)
    List of Companies Selected for the FY2024 Okinawa DX Promotion Support Project Subsidies
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  • (Note 2)
    "NEC Innovation Challenge" (NIC) is a global accelerator program implemented by NEC targeting startup companies worldwide.

    NEC, DeepBrain AI aims to create social value through AI avatars with the creative support from Dentsu Inc., a sponsor partner of NIC.
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Contact for inquiries regarding this matter.

Ryukyu Asahi Broadcasting Co., Ltd.
URL:large
NEC Media Division
E-Mail: sl-mlist@hoso.jp.nec.com

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