Shanghai Longyun Cultural Creation & Technology Group (603729.SH) announced its semi-annual report. In the first half of 2024, the company achieved revenue of 0.206 billion yuan, a YoY increase of 21.5%, and a net loss attributable to shareholders of the listed company of 8.1071 million yuan, a YoY decrease of 316.77%.
The company's full-service business for digital marketing is centered around customers' product marketing needs. It provides customers with all-in-one marketing services such as market research, brand management, creative design, video production, advertising strategy, advertising execution, advertising evaluation, etc., and provides integrated marketing value-added services beyond media execution business to customers. The company has developed certain content marketing service capabilities over the years through continuous resource accumulation, industry exploration, and service capabilities building, and has effectively driven the further upgrade of the full-service business. Currently, the main media channels for the company's full-service business cooperation are television media and internet plus-related media.