According to the intelligence platform app, AR new product releases are ongoing, with hardware and ecological resonance leading a new round of growth. AR glasses with integrated vision, acoustics, and perception have multimodal interaction capabilities and are expected to become the best carriers for AI models. At the same time, AI models bring greater imagination to AR ecological applications. Google is working with EssilorLuxottica to discuss placing its Gemini AI assistant in future smart glasses. Hardware and ecological resonance are expected to usher in a new round of growth in the AR industry.

Event: Rokid AR Lite launched, orders exceeded 10,000 within 12 hours. On July 25th, AR manufacturer Rokid held an online Rokid AR Lite launch event and officially announced its domestic price of 4,499 yuan. In less than a day after its release, the total channel order exceeded 10,000. The Rokid AR Lite spatial computing kit includes the Rokid Max2 and the Snapdragon computing platform-loaded Rokid Station2. The Rokid Max2 uses a Micro OLED + Birdbath optical system and weighs 75g. The mobile host Station2 uses a new generation of Qualcomm chips with an advanced 4nm process and is equipped with a high-capacity 5,000mAh battery.

AR new product releases are ongoing, with hardware and ecological resonance leading a new round of growth. With the continuous improvement of hardware and ecological sustainability, the AR industry is recovering and developing. Meizu is expected to launch a second-generation AR glasses product in September or October this year; Meta will launch smart glasses equipped with a HUD next year, and the product code is Hypernova. This year, the ultra-high-end AR glasses Orion will appear (limited to internal employees with plans to produce 1,000 units). In addition, Meta is also developing a simplified version of Orion called Artemis, which may use an array waveguide + LCoS solution and is expected to be launched in 2027. At the same time, AI models bring greater imagination to AR ecological applications. Google is working with EssilorLuxottica to discuss placing its Gemini AI assistant in future smart glasses. Hardware and ecological resonance are expected to usher in a new round of growth in the AR industry. (Note: The source of information related to new product releases comes from the VRAR planet official account, VR gyro website, and official account.)

AR industry chain: optical display, perception, and interaction, as well as control chips, are the core. The entire AR device can mainly be divided into optical display, sensors, camera, computing processing center, audio, and network connection, and other main modules. According to the different functional modules, it can be disassembled into three major functional units: calculation, optical, and sensing. According to iResearch, the optical display unit (micro-display screen + optical solution) has the highest value proportion, accounting for 43% of the total value, and the calculation unit value proportion is 31%, and the perception unit accounts for 9%.

1) Optical display: Micro OLED+BirdBath is currently the solution with the largest landing scale. In the future, with the mainstream of light-weight and high-transmittance waveguide solutions, Micro LED will become the display solution that adapts to the waveguide solution due to its advantages in brightness, contrast, refresh rate, and power consumption.

2) Control chips: At present, Qualcomm's XR chip platform solution is unique, and some AR device companies use consumer-grade chips (mobile phones, AIoT chips) as a replacement solution. iResearch believes that two transitional solutions will continue to be available in the short to medium term, but special requirements such as spatial computing and high-quality image processing in the complex AR scene still require AR-specialized chips for support.

3) Perception and interaction: Currently, body-separated AR devices mostly use mechanical methods, such as mobile phones or hand controllers/wristbands, and are used in conjunction with voice interaction. In the future, they will develop towards multimodal and refined directions such as eye movement tracking and facial recognition.

Recommendation: AR glasses with integrated vision, acoustics, and perception have multimodal interaction capabilities and are expected to become the best carriers for AI models. Recommendation: Integrated device: Goertek Inc., Yidao Info., Tianjian Technology, Longqi Technology; Optical: Zhejiang Crystal-Optech, Zhejiang Lante Optics, Shunyu Optics; SOC: Bestechnic (Shanghai) Co., Ltd., Rockchip Electronics.

Risk warning: 1) Terminal sales are lower than expected; 2) Risk of technology route changes; 3) Risk of intensified industry competition.