The hot weather has driven up the sales of cold drinks. The daily sales of cold drinks in Shanghai reached 700,000 to 0.08 million boxes, reaching a new historical high. As a representative of national classic cold drink brands, Bright Dairy & Food has become people's preferred choice for relieving summer heat. On July 23, 2024, Shanghai Broadcasting and Television News Channel's Nightline program reported on Yimin Factory, a subsidiary factory of Bright Dairy & Food, telling the story of Bright's production capacity and guaranteed supply for summer by running the factory's production lines at full capacity.
Since July, Bright Dairy & Food has been striving to seize the golden sales period for cold drinks. To ensure the supply of cold drinks, all production lines in Yimin Factory are running at full capacity. More than 400 frontline production workers are working in shifts, producing an average of 150 tons of various cold drink products every day, increasing production capacity by 50%. It is worth mentioning that in addition to the significant increase in output and sales of classic products, Bright Dairy & Food has also launched a series of innovative new products this summer. Among them, the 'ice brick plastic cup' opens the era of 'instant' ice bricks, and the new packaging design is inspired by consumers' strong demand for portability and instantaneity. The container is made of good plastic material with a sealed heat preservation box, which isolates coldness and prevents your hands from freezing, allowing people to enjoy the silky milk taste of ice bricks anytime and anywhere. The 'cream plum candy stick ice' is another innovative and popular product jointly launched by Bright Dairy & Food and White Rabbit. The taste is warm and smooth with a slightly refreshing subtle scent of plum and fruit. The ice stick also has green plum jam and real fruit flesh plum sauce, which is not just a replica of classic flavors, but also the product of iteration and upgrade in this era. 'Bright Dairy & Food's star fresh milk product 'Bright Optimal' is used as the raw material for 'Bright Optimal low-sugar fresh milk ice cream'. While maintaining the silky texture of fresh milk ice cream, the sugar content is reduced by 50%, with one cup equivalent to the heat of 1.1 apples, allowing people to enjoy deliciousness while staying healthy. 'Lime ice stick' stands out among the crowd of fruity ice sticks by using authentic ingredients.
As 'a cold drink brand with temperature,' Bright Dairy & Food is deeply loved by consumers for its long history, outstanding quality and innovative spirit. In the future, Bright Dairy & Food will continue to meet consumers' needs as its guiding principle, give full play to the advantages of its brand, inherit the innovative genes of the Bright brand, develop more creative new products, and let more consumers taste the cool sweetness and enjoy the pure and delicious taste.