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三七互娱(002555.SZ)：生成式AI技术已成熟应用于2D绘图、智能客服、本地化翻译、文案生产、协同办公等模块，大幅提升人效

37 Interactive Entertainment Network Technology Group (002555.SZ): Generative AI technology has been maturely applied to modules such as 2D drawing, intelligent customer service, localized translation, copywriting production, and collaborative office, gre

Gelonghui Finance ·  Jul 5 05:18

37 Interactive Entertainment Network Technology Group (002555.SZ) stated on the investor interaction platform that the company actively embraces the application of artificial intelligence in the gaming industry. It deeply integrates cutting-edge technologies such as AI and big data with business operations and gradually creates a digitized product matrix that pervades the entire research and operation process. This includes nine intermediate products: 'Zeus,' 'Athena,' 'Poseidon,' 'Ares,' 'Cupid,' 'Turing,' 'Quantum,' 'Tianji,' and 'EasyScreen,' which suit various business processes and are modular and gradually becoming tools with the ability to adapt. It has also developed an internal AI agent platform to enhance the independent decision-making capabilities and collaborative office efficiency of various digitized products. The industrialization level of game research and operation pipelines and the overall efficiency of the enterprise are thus enhanced. Currently, the company's generative AI technology has maturely applied to 2D drawing, smart customer service, localization translation, copywriting production, and collaborative office modules, greatly improving human efficiency. In exploring more possibilities to enrich gameplay through AI, the company is fully embracing the AI wave and continuously studying more novel gameplay modes and innovative experiences, including researching ways to use AIGC to recommend and generate player preferences for images, elements, and gameplay, thereby lowering the threshold for creation, helping players participate in creation, and exploring the possibility of creating non-linear game process experiences. With the leading advantage of being a pioneer in exploring AI applications, the company always maintains an open-minded attitude to respond to the technological and ecological changes in the industry, steadily and progressively deploy AI applications, continuously iterate and optimize innovative tools that better fit the company's business development, and combine the needs of various business links to continuously explore the depth of integration between leading technology and business.

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