May 23, 2024
Lawson Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Takemasu Sadanobu; hereinafter “Lawson”) will be selling 2 bakery “support bread” containing all 33 types of nutrients (*) such as protein, vitamins, dietary fiber, etc. set as dietary intake standards for Japanese people set by the Ministry of Health, Labor, and Welfare from 5/28 (Tuesday) at Lawson stores nationwide excluding Okinawa Prefecture (13,703 stores: 13,703 stores: as of the end of April 2024, excluding “Lawson Store 100”) It will go on sale at
* 33 types of nutrients determined in the “Japanese Dietary Intake Standards” (2020 edition): protein, lipids, saturated fatty acids, n-3 fatty acids, n-6 fatty acids, carbohydrates, dietary fiber, vitamin A, vitamin D, vitamin E, vitamin K, vitamin B1, vitamin B2, niacin, vitamin B6, vitamin B12, folic acid, pantothenic acid, biotin, vitamin C, sodium, potassium, calcium , magnesium, phosphorus, iron, zinc, copper, manganese, iodine, selenium, chromium, molybdenum
|
“Support Bread Chocolate & Banana 2 Pack” |
“Support Bread Chocolate Sticks, Pack of 2” |
The “support bread” to be released this time is a health-conscious product developed with “taipa+nutritional balance” in mind to meet needs such as “I want to take nutrients that tend to be deficient deliciously and easily.” When experimental sales were carried out for 2 weeks at approximately 4,000 stores in the Kanto area in 2023/11, the purchase ratio of women in their 20s to 30s was high compared to the entire “health functional bakery” category, such as Blancpain and bread using mochi, where women in their 50s and older had been the center of the purchasing group until now.
Lawson focuses on “time-saving,” where demand is increasing due to changes in customer lifestyles, and is sequentially selling products with +α added value added to “Taipa products.” In 2024/4, the nori bento became a “rice ball as is” as a “taipa+ edible product!” “Onigiri like menta nori bento” (322 yen including tax) was released, and it was well received mainly by men in their 20s and 30s.
＜Product Overview＞