Product/Brand

The talent for beauty opens up. Turn time into beauty. A new “SHISEIDO Future Solution LX” is born.

~Released on 2024/9/1 (Sun) ~

Shiseido will renew the pinnacle series “Future Solution LX” of the global brand “SHISEIDO,” which operates in 88 countries and regions around the world, on 2024/9/1 (Sun), and will release facial cleansing foam, moisturizer, serum, cream, and eyes/mouth cream [11 products in total]. In Japan, it will be sold at approximately 120 stores, mainly department stores nationwide, the SHISEIDO official site, and Shiseido's comprehensive beauty site “Watashi Plus” (Publisher: Shiseido International Co., Ltd.).
◆ “Future Solution LX” was born in 2009 as SHISEIDO's pinnacle series that “enhances beauty for the future” through a fusion of skin science research and plant research. In 2024, which marks the 15th anniversary of its release, it will be equipped with cutting-edge science technology and will be reborn.
◆Focus on the hidden power of Japanese plants. We have reached a new “Longevity Science TM*1,” which includes the ancient Japanese plant Enmeisou. It creates the firmness and radiance of the skin, and aims for “skin that continues to be beautiful as we age.”
◆The new “Future Solution LX” values traditional Japanese ways of dealing with beauty and proposes “Japanese Conscious Luxury,” which works on the spirit and five senses. It is a new way of thinking about luxury that looks at social issues essential for the survival of culture and a better life, such as minimising the burden on the global environment and maximizing contributions to traditional culture and community associations, and simultaneously focuses on the global environment as a whole. The packaging reflects traditional Japanese culture. Nishijin textile fabric from the long-established store “HOSOO” is used for the lid of “Total R Cream” to express the beauty of aging. It creates a rich time to face your skin.
*1 An ingredient unique to Future Solution LX consisting of Skin Genesell ENMEI (Enmeisou) extract, piperidine propionic acid, 2-0-ethyl ascorbic acid) and green tea extract (skin protection ingredient) that prevents rough skin, adjusts the appearance, and leads to smooth, beautiful skin

SHISEIDO Future Solution LX

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SHISEIDO Future Solution LX

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Product list 11 items in total

・SHISEIDO Future Solution LX
EXTRA RICH CLEANSING FOAM ＜FACIAL FOAM＞ 134g 6,000 yen (6,600 yen including tax)
・SHISEIDO Future Solution LX
Concentrated Brightening Softener (quasi-drug) ＜moisturizer＞
Main body 170mL 13,000 yen (14,300 yen including tax)
Refill 170mL 12,500 yen (13,750 yen including tax)
・SHISEIDO Future Solution LX
Intensive Firming Brilliance Serum (quasi-drug) ＜Serum＞
Main body 50mL 29,000 yen (31,900 yen including tax)
50 mL refill 28,500 yen (31,350 yen including tax)
・SHISEIDO Future Solution LX
Intensive Firming Brilliance Serum (quasi-drug) ＜serum＞
Main body 50mL 29,000 yen (31,900 yen including tax)
50 mL refill 28,500 yen (31,350 yen including tax)
・SHISEIDO Future Solution LX
TOTAL PROTECTIVE CREAM ＜DAY CREAM＞
Main body 51g 29,000 yen (31,900 yen including tax)
51 g refill 28,500 yen (31,350 yen including tax)
・SHISEIDO Future Solution LX Total R Cream ＜Cream＞
Main body 50g 34,000 yen (37,400 yen including tax)
50g refill 33,500 yen (36,850 yen including tax)
・SHISEIDO Future Solution LX
Iron Lip Contour R Cream (for eyes and mouth) ＞
Main body 17g 17,000 yen (18,700 yen including tax)
17g refill 16,500 yen (18,150 yen including tax)
*Prices are reference retail prices (may vary depending on the store).

SHISEIDO Future Solution LX Extra Rich Cleansing Foam ＜Face Wash Foam＞

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SHISEIDO Future Solution LX Concentrated Brightening Softener (quasi-drug) ＜moisturizer＞

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SHISEIDO Future Solution LX Intensive Firming Brilliance Serum (quasi-drug) ＜serum＞

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Future Solution LX Philosophy

The philosophy that Future Solution LX believes in is not to perpetuate the current state or rewind time, but to change beautifully and enjoy the beauty of change. The new “Future Solution LX” pursues “beauty,” which lies beyond aging care*2 and continues to evolve over time, and proposes “Japanese Conscious Luxury,” which values traditional Japanese ways of dealing with beauty. “Conscious Luxury” is a new way of thinking about luxury that looks at social issues essential for the survival of culture and a better life, such as minimising the burden on the global environment and maximizing contributions to traditional culture and local communities, and simultaneously focuses on the global environment as a whole.
*2 Aging care is age-appropriate moisturizing care.
The art of maintaining beauty is deeply rooted in the Japanese way of life. It is based on the Japanese people's deep respect for everything, and has been refined over a thousand years. The new “Future Solution LX” utilizes one thing for many purposes, incorporates the Japanese culture of “using one thing for many purposes,” and is designed so that even the same item can be used for multiple purposes by changing not only one use but also the purpose according to your feelings and skin.

Designs reflecting traditional Japanese culture

The package design is imbued with beautiful Japanese handiwork, which has been meticulously aware of every detail. Utensils inspired by the “tea utensils” used in the tea ceremony are not only easy to use, but also promote beautiful movements, making time to face the skin more abundant.
This time, Nishijin-ori fabric from the long-established store “HOSOO” is used for the lid of the “Total R Cream” package to express the beauty of aging. The pattern shows various expressions depending on where it is cut, creating a rich time to face the skin.
I focused on the beauty of the traditional Japanese tatami mat (tatami mat) material, woven fabric, and likened it to a cream pedestal. The pedestal, which accentuates the delicate beauty of the weave, can be used on either the front or back as desired, creating a rich time to face the skin, similar to a container. The paper box is inspired by the gold screen that has gone through history and the beauty of the gold leaf that has changed over time.
[Please see the release PDF for product summaries, etc.]

*Please note that the information described in this release is current at the time of publication and may differ from the latest information.