～内側から美がめぐり力になるインナービューティーケア。2024年7月1日（月）発売～
May 22, 2024
Publisher: Shiseido Co., Ltd. Shiseido Japan Co., Ltd.
Product/Brand
To every day full of life and luster. Inner beauty care is born from “SHISEIDO Ultimune”
~ Inner beauty care that empowers beauty from within. Released on 2024/7/1 (Monday) ~
Shiseido will sell “Ultimune Probiotic Powder” [1 product in total] from the brand “SHISEIDO” developed in 88 countries and regions around the world from 2024/7/1 (Monday) at approximately 380 stores centered around department stores nationwide, starting with the brand flagship store “SHISEIDO GLOBAL FLAGSHIP STORE,” and on the SHISEIDO official site, and Shiseido's comprehensive beauty site “Watashi Plus.”
◆SHISEIDO will evolve into a brand that provides holistic beauty. The first step is “Ultimune Probiotic Powder.” This is the first inner beauty care product as a brand, and it is the first inner beauty care product in the history of the company “Shiseido” to sell at stores globally.
◆ Formulated with 3 ingredients “bifidobacteria BB-12*1,” “amla fruit,” and “blueberries (Asama grapes),” which are inspired by Japanese fermentation culture, it works on the whole body.
*1 BB-12 is a trademark of Christian Hansen.
Product list 1 item in total
SHISEIDO ULTIMUNE PROBIOTIC POWDER
＜Beauty foods＞
66g (2.2g x 30 bags)
6,000 yen (6,480 yen including tax)
*Prices are reference retail prices (may vary depending on the store).
ULTIMUNE POWERIZING CONCENTRATE
“Ultimune Powering Concentrate” was born as an iconic serum for the 2014 brand, was renewed in 2018 and 2021, and “Ultimune Powering Concentrate IIiIn,” which evolved exclusively in Japan, was launched in 2023/10. Since its release, its unique value, which “brings out the natural beauty of the skin,” has been supported regardless of race, age, skin type, or gender, and sales have been strong. It has received 252 beauty awards around the world. ※2
*2 Cumulative number of awards worldwide since the first product released in 2014 (as of 2024/3)
“Bifidobacteria BB-12*1,” which reaches the intestines alive
This time, SHISEIDO focused on bifidobacteria that contribute to the intestinal environment, and blended over 1 billion “bifidobacteria BB-12*1,” which are good bacteria that live and reach the intestines, into one bag.
*1 BB-12 is a trademark of Christian Hansen.
Powder (granule) dosage form that enables a variety of intake methods
Ingredients that would be about 9 tablets have been condensed into 1 bag of powder (granules). You can drink anytime, anywhere, and suggestions on how to drink freely will come true. It is a red powder based on a blueberry shade.
[Please see the release PDF for product summaries, etc.]
*Please note that the information described in this release is current at the time of publication and may differ from the latest information.