The Zhitong Finance App learned that Apple concept stocks generally rose in early trading. As of press release, Gao Wei Electronics (01415) rose 4.39% to HK$21.4; Sunyu Optics (02382) rose 2.86% to HK$44.95; BYD Electronics (00285) rose 2.54% to HK$34.3; and Qiu Ti Technology (01478) rose 1.78% to HK$4.01.
According to the news, on the evening of May 20, the Tmall 618 promotion campaign was launched, and the official Tmall Apple Store flagship store launched a big price reduction. The iPhone 15 series phones are being promoted the most, with a direct reduction of up to 2,300 yuan. According to data released by Tmall, Tmall 618 went on sale at 8 p.m. on May 20. It went on sale for 1 hour, and Apple's transaction amount exceeded 1.5 billion yuan.
Industry insiders pointed out that iPhone sales declined markedly in the first quarter, so sales were boosted through price reduction promotions. However, with AI phones becoming a new trend, Apple urgently needs to upgrade and innovate in all aspects of software and hardware to attract consumers. According to a report released by IDC, global smartphone shipments increased 7.8% year-on-year to 289 million units in the first quarter of 2024. Although Apple is still in second place in the world, the company's shipments in the first quarter of this year fell from 55.4 million units in the same period last year to 50.1 million units, down 9.6% from the previous year.