Tupperware Brands Corporation (NYSE:TUP) shares are trading higher Monday, and the stock is up more than 35% over the past five days amid a meme stock revival.
The Details:
Tupperware shares have received attention from retail traders on social media over the past week as the meme stock rally moved from larger companies like GameStop and AMC Entertainment to smaller caps including Tupperware Brands.
Though the stock has benefited from the recent retail-fueled rally, Tupperware shares are down nearly 90% from 2021's highs. In its recent quarterly report, Tupperware reported a 14% decrease in revenue from the prior year, and a $55.8 million net loss.
Tupperware shares are moving on heavy trading volume Monday which can lead to large price movements when combined with high-short interest in a stock. According to data from Benzinga Pro, more than 6.3 million shares have already been traded in the session, and 22.08% of shares are being sold short.
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How To Buy TUP Stock:
By now you're likely curious about how to participate in the market for Tupperware Brands – be it to purchase shares, or even attempt to bet against the company.
Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy 'fractional shares,' which allows you to own portions of stock without buying an entire share. For example, some stock, like Berkshire Hathaway, can cost thousands of dollars to own just one share. However, if you only want to invest a fraction of that, brokerages will allow you to do so.
In the the case of Tupperware Brands, which is trading at $2.31 as of publishing time, $100 would buy you 43.29 shares of stock.
If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to 'go short' a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource. Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.
TUP Price Action: According to Benzinga Pro, Tupperware shares are up 4.55% at $2.30 at the time of publication Monday.
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